Redefine the hospitality experience through engaging digital signage
Digital signage can be used to interface with multiple data sources that greatly enhance the guest experience at hotels and casinos while boosting the bottom line for the business. The right display network in the hotel or casino space can help reach a broader audience while building brand recognition. Scala’s digital signage software makes it easy to design, manage and schedule custom content to any screen in your network supporting any hospitality initiative.
By implementing the latest in marketing technology solutions, hotels and casinos can utilize smarter technology to deliver audience engagement in any space. Whether the audience comes in contact with these solutions on the casino floor via table game signs, in the hotel lobby with impressive video wall displays, or touch screen wayfinders throughout the venue, digital signage makes it possible for their reach to be greater than ever before.
Marketing technology, including digital signs, mobile and sensor technology, allows hotel and casino owners and operators to interactively guide guests to attractions, events and hospitality amenities. Promote specials and sales at onsite restaurants, shops and theaters while allowing convention attendees to check event schedules. Even build casino excitement by publicizing jackpots and teaching table games with eye-catching displays.
Scala’s in-house data and analytics platform, Walkbase, uses the hotel or casino’s existing technology – such as WiFi enabled devices and access points, the hotel or casino’s mobile app, sensor-enabled displays, sensors and beacons – to understand how guests and employees are behaving, and what their preferences and patterns are, in real-time. Using this information, marketing and promotional messages can be optimized and personalized in real-time on any device including digital signs and mobile, down to a one-to-one personal message to a loyal guest making for a memorable visitor experience.