Evolve the in-branch experience through marketing technology and digital signage
From the customer service counter and back office to the branch drive thru, marketing technology and digital signage solutions are a trusted way to accurately deliver timely, relevant information to customers in the bank branch. Digital display — from street-facing screens to touch screen kiosks, counter displays and mobile — has been proven to capture customers’ attention and increase their recall of information, branding and services promoted. It has also shown to consistently increase the customer’s likelihood to recommend what they’ve seen to friends and family up to 86% when they are exposed to digital signage in the branch. In the financial world, where there’s time-sensitive information constantly updating, a stable digital platform is essential to keeping that information flowing.
Scala’s marketing technology improves the experience across all customer interactions in the banking branch – ATM screens can feature personalized messaging to a single user, self-service kiosks offer convenience and speed of service and large-scale video walls can stream financial news, highlight current rates and services, making an immediate impact by reducing perceived wait times. Outdoor digital menu boards help guide customers through the drive thru ATM service while community boards located inside the bank keep guests informed on local neighborhood announcements and news. Digital provides the means to entertain and inform customers, reinforcing a sense of community, loyalty and trust in their bank. Studies show that when a branch features digital signage, 87% of customers say their bank is trustworthy and 90% say their bank is experienced.
Scala has the tools and expertise to help retail banking locations reinvent their brand communications by seamlessly delivering these in-branch experiences and reinforcing the institution as a trusted financial advisor. Our digital engagement technology for finance has been proven to enhance the customer experience, driving brand relevance and product awareness, while changing behavior and delivering ROI. We provide the platform for retail bankers to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real-time.
In-branch consumers shift preferences toward digital channels when banks are able to deliver products and services with custom, relevant content. Beyond a stable, secure digital signage network, digital solutions open opportunities to offer concierge-level, personal in-branch experiences to loyal customers. Through our in-house analytics platform, banks can learn deeply about their customers’ patterns, behaviors and preferences, then deliver personalized offers and services based on rich online/offline customer profiles and in-branch location. Using data to personalize marketing across all signage, branches can improve operations via real-time analytics and reporting.