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Build a more personal relationship, promoting brand loyalty and value

Marketers need to provide a customer-centric experience to their guests in order to increase the perception of time-well-spent at their brick-and-mortar locations. Three key areas that create this perception are building your own product, clarity when comparing products and the sentiment that “This Store Knows Me” based on a personalized experience. This requires the ability for marketers to remove the clutter around the selection of a product, as well as the ability to be actionable off of customer insights. This concept aims to resolve these challenges by providing the ability for customers to compare products by feature, as well as for marketers and sales to record and act upon observed customer insights.

Benefits

01.
Increase the perception of time-well-spent at brick-and-mortar locations
02.
Build a more personal relationship by promoting brand loyalty and value
03.
Capture information including gender, age and sentiment during kiosk interactions
04.
Help sales associates cater to individual needs and deliver smart service and a more personalized shopping experience using customer insights

Customer Insights

Analytics play a key part in enhancing and personalizing the customer experience, empowering retailers to learn deeply about shopping preferences and behaviors. Insights gathered are flexible and customizable to examine your KPIs and assist with marketing and retail strategy definition.

Concept Delivery

Utilize our discovery process to analyze and implement the most optimal way to enhance the consumer experience
Leverage strategic partnerships to bring digital display, sensor, mobile and emerging technology to a global market, at scale
Integrate a flexible, intuitive platform for designing, managing and deploying digital content
Work with a global professional services team with an extensive portfolio of skills; as well as the full range of Scala- and STRATACACHE-branded hardware