Posnania Shopping Center Opens with a Revolutionary Digital Signage System

Posnania Center is one of the largest and most modern commercial buildings in East-central Europe. There were dozens of facilities and services prepared for customers who use new technologies, e.g. a system of screens implemented by SQM Digital Signage.

The most unique solution is an elliptical LED screen suspended in the Atrium with surface of almost 100 square meters and a transparency of 90%. It is the largest construction in Europe and the only one of an elliptical shape and clarity allowing to see the displayed content from student residences near Posnania Center.

In the Rotunda, there was applied a semi-circular LED screen creating an impressive arc, ended with two-side free-standing multimedia totem. Sync of all screens surfaces allows you to display content including two levels of the Center and offering a variety of experiences depending on where the customer stands. In addition, in the totem there are placed two touch screens allowing to take a Selfie photo, which can be displayed on a large LED screen.

System of screens is managed remotely through the SCALA platform, which for more than 25 years has supported the most interactive and most innovative Digital Signage projects worldwide.

In the installation, there were applied reputable hardware solutions, such as Public Display NEC monitors, DELL computers, ELO TOUCH tablets or KRAMER equipment.