Hamburger Sparkasse Launches “Branch of the Future” with Scala and Pilot Screentime
Creating an easy to use, integrated system which allows messages to be created, scheduled and displayed from a variety of locations.
Recognising the importance of dynamic, relevant and clear communication with customers, Hamburger Sparkasse, one of Germany’s five free public savings banks, has undergone a complete branch redesign incorporating multi-channel digital communications tools in all 100 of its premises.
Scala, working with, Pilot Screentime, provided the digital signs, user interfaces and — using audience and campaign tracking tools — an analytics system that ensured Hamburger Sparkasse could create, serve and monitor meaningful communications to their customers.
Intuitive, integrated system allows centrally-created and local content to be served to customers
Marketing decisions driven by face-tracking response analytics based on empirical data
Digital signage has replaced static and print marketing materials allowing dynamic, responsive and eye-catching messaging
72 million customer contacts, 45000 messages created and served and 600 digital touchpoints installed across 96 locations in three years of implementation
Read the full Hamburger Sparkasse case study.