Digital Signage Supports mobilcom-debitel Transformation
Scala technology, including templates and a content management system, is used to drive nearly 500 displays and players. All stores run a single display at the cashier area and in 180 of the stores, an additional window touchscreen display, managed via Scala player software, has been added in the shop window to promote the retailer’s energy solutions.
With over 14 million customers and over 600 shops in Germany, telephone services provider mobilcom-debitel has deployed a centralised digital signage network, driven by Scala technology, to support its change in strategic direction from service provider to digital lifestyle provider.
At a Glance
Roll out across 375 stores in Germany
Nearly 500 screens and players running on Scala
All stores run a single display at the cashier area and in 180 of the stores, an additional window touchscreen display is added
Components such as heating thermostat or motion detector can be operated by remote control using a Scala script