WBR - Data Deplyment

Report | Data Deployment

Explore the opportunities for retailers that connect their in-store and online touchpoints to gain crucial customer data and how this information can be used to create an omnichannel and personalised experience.

95% of the European retailers we interviewed for our benchmarking report, Planning for Post-Pandemic Success, Recovery Solutions and Store Strategies reported that they used sensors in-store to gain key audience insight. However less than half of those that use in-store sensors have this technology integrated with their in-store digital signage. Linking technology across the store and brand touchpoints unlocks huge opportunities for brands to deliver a more personalised experience for shoppers, creating deeper customer loyalty and a more satisfying brand experience.

Discover

  • What European retailers think of the omnichannel experience and its importance to their business
  • How data gained across brand touchpoints can be used to create a personalised shopper experience
  • What linking sensors to digital signage can mean for in-store marketing and sales

Data Deployment

: Data Deployment.pdf