Scala will be joining &e at GITEX

Blog | Scala will be joining &e at GITEX

By Harry Horn

Oct 3, 2022

Harry Horn looks ahead to Scala’s involvement in GITEX Global and what technology visitors can expect to see

Later this month Scala will be attending GITEX Global for the first time. Guests of global technology and investment conglomerate e& (formerly known as Etisalat Group), we are honored and excited to have been invited to take part in one of the world’s most dynamic and inclusive tech shows.

Scala has been helping various brands across the Middle East and North Africa. First Abu Dhabi Bank uses Scala hardware and software to invigorate and modernize its Head Office branch in Cairo. We’ve also helped more traditional retail spaces offer more to their customers through effective digital signage and self service solutions. Through Scala, brands have been able to not only improve their customer offering but also offset some of the risks being posed by labor shortages, supply chain concerns and the impact of customer’s rising costs of living. In addition to creating efficiencies and maximizing sales, Scala also provides analytic solutions for businesses, equipping them with the key data they need to improve operations further and demonstrate value.

The Scala technology that will be available on the e& stand are three integrated solutions that have proven very popular when we have taken them to other shows. Each demonstrates the power of integrated solutions to give shoppers something a bit special while also delivering a clear ROI to brands. Scala’s Lift and Learn with ASK, configured as an experience to discover and compare mobile phones, gives brands key insights into shopper interest while also mitigating employee shortages. The integrated Digital Menu Board and Ordering system from Scala optimizes staff and ingredient availability, provides for easy customer communications while creating proven upsell opportunities. The third solution on show at GITEX Global, Scala’s Gondola is a versatile solution suitable for a variety of retail types that showcases our LINQ all-in-one shelf edge displays.

We’re excited to be joining e& at GITEX Global and to be sharing a selection of our solutions with the attendees of the event. GITEX Global attracts attendees from a variety of different fields and I am keen to hear their feedback on the Scala technology and how it could be applied to work for them.

Find out more about the solutions that we’ll be showing at GITEX Global by reading the press release, visiting the event page or getting in touch.

Written by Harry Horn

General Manager EMEA - Scala & Vice President Marketing Global - STRATACACHE


Harry Horn is an ever-curious digital expert, driven by a passion to use technology to make things better - creating convenience for customers, efficiency for businesses and less waste for the world. During his ten plus years at Scala, Harry has proved himself a master of retail marketing, driven by a passion for customer insight and using technology to deliver meaningful experiences.