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Keep guests informed and help them find exactly what they are looking for utilizing digital signage and kiosk-based concepts, allowing visitors to compare information and details related to available services or products.
Marketers need to provide a customer-centric experience to their guests in order to increase the perception of time-well-spent at their brick-and-mortar locations. Three key areas that create this perception are building your own product, clarity when comparing products and the sentiment that “This Store Knows Me” based on a personalized experience. This requires the ability for marketers to remove the clutter around the selection of a product, as well as the ability to be actionable off of customer insights. This concept aims to resolve these challenges by providing the ability for customers to compare products by feature, as well as for marketers and sales to record and act upon observed customer insights.