Scala Drives New KIA Brand Identity In Russia
Major decade-long brand reinvention by KIA Motors Russia made possible by Scala digital communication platform
SITTARD, The Netherlands — 9 July 2018 — Scala, part of the STRATACACHE family of digital media/marketing technology companies, has supported a major rebranding of KIA Motors Russia (KMR), which saw dealerships across the length and breadth of the country roll out Scala’s digital communication platform to improve sales and marketing aimed at KIA end users.
At the heart of the new KIA dealerships is Scala digital signage, driving communications through multiscreen video walls, standalone displays and interactive kiosks. A total of 180 dealerships are now equipped with 540 Scala media players, driving over 500 different sized LG screens connected to the central KiaTV broadcasting system.
“The Scala digital signage network allows us to share the latest product, sales, aftersales and brand image information to KIA customers,” said Pavel Balan, dealer marketing at KMR. “Scala quickly scaled from driving a small number of passive monitors to allowing us to centrally manage a vast array of passive and touch screens across the whole of the Russian territory.”
All new KMR dealerships across Russia are now equipped with a Scala-driven digital signage solution, and it’s standard requirement for all new dealers joining the network. The entire network is managed from the KMR office in Moscow and broadcasts five different content channels across the dealer network onto screens located in various service areas. In addition, ticker line functionality is used to share social media content via live feeds, combined with corporate and product news.
“Scala is the only system that allows us to operate such a mix of screens – videowalls, standalone monitors, interactive kiosks – as one system,” said Denis Savelyev of Scala certified partner Dismart. “The main benefit of Scala is that it’s not just a product, but a platform that allows us to create whatever we want without limitations.”
Scala digital signage has enabled KMR to deliver quality content in a timely manner to its end users, building trust and deeper relationships through digital communication. Screen content across the network is defined by KMR; however, the full service delivery for managing all content for the network is done by Dismart.
“Scala is delighted to have supported a project of this scale for KMR, who had an innovative vision from the start as to how to use dynamic signage to drive their business,” concluded Harry Horn, GM EMEA & VP Marketing Global of Scala.
About Scala, Inc.
Scala, a STRATACACHE company, has a passion for creating intelligent digital signage solutions that move employees, consumers, and products. Driving more than 500,000 screens worldwide, our solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives. With 30 years of experience, Scala is well-known for its innovation and leveraging best-of-breed technologies. Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90 countries.
About Kia Motors Russia
Kia Motors Corporation was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. From humble origins making bicycles and motorcycles, Kia now produces more than three million vehicles a year from 14
manufacturing and assembly operations in five countries. These vehicles are sold and serviced through a network of distributors and dealers covering around 180 countries worldwide. Globally, Kia has over 50,000 employees and annual revenues of nearly US$44 billion.
The Dismart Company, founded in 2004, specializes in delivering digital signage solutions to companies and public institutions. Using the very latest achievements in display and networking technology, Dismart offers full service to clients. They work out and install the software, provide technical support, train personnel to work with software more efficiently to get the most investment return, and design and install the content. Dismart cooperates with various software and hardware manufacturers in the field of digital display to ensure we deliver the best fit for our clients.
Scala HQ, Andrea Poley, [email protected]a.com