Liseberg Catches Visitors’ Attention with Digital Signage
Liseberg amusement park, which celebrated its 90th anniversary in 2013, is located in Gothenberg, Sweden. The park has rolled out an extensive digital signage network, driven by Scala technology, to support a variety of marketing and communication efforts around the park.
Liseberg has rolled out an extensive digital signage network, driven by Scala technology, to support a variety of marketing and communication efforts around the park. These include digital campaigns at the entrance of the park, digital menu boards in the quick service restaurants and queue management support around the park. “We have installed information screens, menu boards and game screens of different kinds,” explained Katarina Kolb, digital specialist at Liseberg. “They all contribute to improving the overall experience for our visitors.”
Extensive Scala digital signage rollout at Swedish amusement park Liseberg
Centralized network replaces inefficient dispersed internal signage solution
130 Scala players driving information to over 200 screens across the park
Signage delivers marketing, digital menu board and queueing information
High visitor engagement through integration of mobile devices with signage on Helix ride