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White Paper: Elevating the Retail Experience with Digital Signage
Blog written by Esther Chew
Digital signage has played a critical role helping businesses enliven their retail stores and ensuring a safe and engaging shopping environment. Retailers today are investing in smarter in-store technologies to transform their stores, and digital signage is at the forefront of this revolution. In fact, research shows that 94% of retailers use or have used digital signage to augment, change or improve customers’ in-store experiences. Among them, 80% consider it either important or essential to those experiences.
Digital signage offers unique advantages for businesses and allows retailers to move beyond passive content to create dynamic messages and additional value for customers. As retailers develop personalised and interactive content, retail digital signage becomes an essential part of an omnichannel customer journey that connects digital and online experiences with retail brands.
The key to retail success in 2022 and beyond is enticing people back into stores with unique and memorable retail activations and brand experiences. Here are several ways that digital signage can elevate retail experiences.
1. Create an immersive experience
Maximise visibility and impact for your digital content with video walls and large digital displays; increase customer engagement through multi-sensory immersive experiences.
2. Enhance store ambience
Jazz up your store’s ambience by updating storefront and in-store digital displays with festive greetings and visuals. Consider augmented reality to help build an interactive component that would keep your audience engaged.
3. Showcase products and hype sales
Spotlight bestsellers and promote sales with eye-catching visuals on shopfront digital screens to attract attention and compel passers-by to enter the store.
4. Provide dynamic wayfinding
Wayfinding signage (such as: aisle and overhead signs, interactive digital kiosks) helps customers easily navigate retail environments, reduce stress and deliver a seamless shopping experience. Touchscreen kiosks add an interactive element and allow customers to zoom in and out of your store map to easily find the area they are looking for.
5. Encourage product discovery
Elevate the customer experience, increase engagement and encourage product discovery with interactive solutions such as Lift & Learn. Lifting a product triggers product information to be displayed on a screen, allowing customers to learn more about the product and facilitating product comparison.
The Scala APAC team recently released a Retail White Paper, titled “Elevating the Retail Experience with Digital Signage”, which discusses the retail landscape in Asia-Pacific and takes a deep dive into the current trends and growth opportunities in the industry. It is an illuminating read that outlines how retailers can leverage retail digital signage solutions to increase sales and promote growth.
Scala offers a stable, flexible and easy-to-use platform, and powers digital signage at tens of thousands of locations around the world, leading the wave of transformation in brick-and-mortar stores.
Find out more about how Scala’s retail digital signage solutions help retailers extend the online experience to physical store locations by using personalisation, automation and insights.
Esther Chew is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.
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