The pandemic has accelerated digitalisation in banking. Rising consumerism, technological advancements, and the increasing need for personalised services have sent digital banking solutions into hyperdrive. Today, many banks are leveraging digital signage to help reshape their operations and deliver a personalised and interactive banking experience.

Michael Araneta, Associate Vice-President of IDC Financial Insights, Asia Pacific said, “The events of 2020 have shown the resilience of the financial services industry, and that organisations must refocus their efforts on becoming even more customer-driven and platform-oriented”.

According to Business Wire, the global digital signage market is estimated at USD $16.3 billion in 2021 and is projected to reach USD 27.8 billion by 2026, rising at a CAGR of 11.2% during the forecast period.

That rate of growth outpaces the average rate, but Asia-Pacific is a significant driver. The region is projected to post the largest market share of digital signage market by 2026. Demand is fuelled by integrated digital signage platforms. These combine Internet of Things (IoT) and Aritificial Intelligence to open a vast array of capabilities, from interactive displays, to optimization of content, to customer analytics and insights.

Rethinking Banking Operations with Digital Signage

Digital signage for banks bridges online and in-branch customer experience. It offers a modern visual medium to deliver promotions and messaging to your customers. Using large screens, video walls and touchscreens can give banks a digital footprint while maintaining consistency with the online experience for customers.

Anxious about customers returning to the branch after the pandemic?

Bank digital signage can be used to reform the customer experience and change brand perception. Display content about healthcare precautions and measures taken at your locations to put customers at ease.

Worried about the long queues at banks?

Bank digital signage offers contactless and self-service checkouts to eliminate long queues.

Concerned about the growing competition?

Use visually attractive bank digital signage to grab customer attention and showcase your offerings.

Losing sleep over increased operations costs?

Bank digital signage can be used to streamline operations and improve internal communication.

Transform The Banking Experience with Scala

Scala offers reliable and customised solutions to many global banks. Check out the above video to get a glimpse of how Scala can help transform and modernise your bank. For more information, visit Scala’s martech solutions for banks.

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Esther Chew is the Sr. Manager - Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.

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