6 Ways Digital Signage Makes Supermarket Wayfinding Easier - Vlog
Blog written by Tara Nichols
With grocery retail booming in Asia-Pacific and 61% of people still finding grocery shopping in-store an “enjoyable and engaging experience”, shopping at bricks-and-mortar grocery stores is still highly popular. Grocery digital wayfinding signage contributes greatly to convenience and ease when shopping, with multiple potential uses across large-scale supermarkets, megastores and hypermarkets.
Well-designed wayfinding improves the customer experience, promotes engagement and builds customer trust.
Watch this video to discover how digital signage can be used to deliver seamless and convenient wayfinding in supermarkets.
Scala offers grocery stores, supermarkets and hypermarkets a range of solutions for easy wayfinding.
Partnering with Scala enables you access to leading marketing technology that transforms ordinary, everyday tasks like grocery shopping into extraordinary customer experiences. Discover Scala’s solutions for grocery and retail.
About the Author
Tara Nichols, Marketing Consultant at STRATACACHE Asia-Pacific, has a diverse background in marketing, social media and communications. Based in Australia, she supports STRATACACHE APAC’s social media and marketing activities, providing content ideation, writing and creative support services.