What is connected and/or digital signage?

Definition of Connected Signage:

By combining digital and traditional signage systems, Scala has become the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks.

Connected signage is a network of displays (digital or traditional) that are centrally managed and addressable for targeted information, merchandising, and advertising.

Connected signage networks are comprised of many types of signage including digital signage, billboards, transit signage, street furniture, truckside signage, place based signage, and more. Advertising management of all of these types of signage is centrally monitored and administrated in a connected signage network. The content distribution and scheduling is also managed centrally in digital signage environments.


Definition of Digital Signage:

Digital signage is a network of customizable displays that can be controlled electronically using a computer, allowing content to be changed remotely for the most targeted messaging possible.

Digital signage is used for a wide variety of purposes including customer facing and employee facing applications such as advertising, enhancing customer or employee experiences, influencing audience behavior, brand building, entertainment, security, interactive kiosks, creating corporate communities, etc. Deployments can be found in such diverse locations as retail outlets, transit hubs, doctor's offices, fast food restaurants, corporate campuses, sports venues and even gas service stations.