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T-Mobile Croatia Deploys InfoChannel 3 for Digital Signage and Interactive Communication Applications.
T-Mobile Croatia is the leading GSM operator in Croatia with 98 percent national coverage. T- Mobile is a subsidiary of T-Hrvatski Telekom.
As a company continually introducing new technologies, T-Mobile recognizes all the adventages of Scala InfoChannel and has installed it in it's subsidiaries throughout the country including: Croatia; Zagreb, Split, Rijeka and Osijek.
By this action, T-Mobile seeks to improve communications with their present and future customers by giving them all the information about new products/services at the right time and at the right place.
Simple, quick and effective communication through digital signage and easy-to-use dynamic communication through interactive keyboards are the two main effects of Scala InfoChannel project. Interactive communication is available 24/7 to all people who want to be informed about new products/services or any other information regarding T-Mobile.
T-Mobile in collaboration with their advertising agency and POS Marketing, Scala's Croatian reseller, creates the T-mobile content, including every brand of mobile phones offered by T-Mobile (Nokia, Siemens, Samsung, etc).
InfoChannel Designer 3 is used for creating the content by combining text, graphics, video and sound and it is published into the InfoChannel Network distributing content to 12 InfoChannel Players in T-Mobile subsidiaries. Content is distributed through ADSL and viewed on 22 - 42" Fujitsu Plasma Screens at 6 T-Mobile subsidiaries in Croatia.
Each Player is placed in one subsidiary and displays special offers of mobile phones or new T-Mobile services.
In addition to digital signage in 6 subsidiaries in the network, interactive communication, with stratgeically placed keyboards, is implemented in two major subsidiaries and is used to interface with customers 24/7.
About Scala Computer Television BV
Founded in 1987, Scala pioneered the cable TV industry with software and services to allow users to create localized channels inexpensively. Today, Scala has grown to lead the corporate communications, retail dynamic digital signage, and interactive kiosk industries as well. With an unrivalled software suite to handle authoring, networking, monitoring, and logged playback, Scala has been the choice of tens of thousands of customers worldwide. Built on reliable and flexible network architecture, Scala software can support nearly any existing infrastructure from dial-up to LAN to Wi-Fi to satellite and terrestrial-based multicast networks. Scala's powerful and efficient store-and-forward design allows the control of unique content on a single cable line or thousands of remote displays or kiosks from a single desktop PC without the constraints of streaming video.
| Press Contact: Scala Computer Television BV European Headquarters The Netherlands Contact by Tel: +31 45 546 6690 Contact by Email: alain.bodenstedt@scala.nl | Installation Contact: PO Marketing d.o.o. Attn. Krešimir Švigir Contact by Tel.: +385 1 3666 597 Contact by Email: kresimir.svigir@posmarketing.hr |
