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Telecom Retailer Updates POP Signs Via Internet.
Dynamic Digital Signage Project Spreads to 50+ Stores in Nationwide Retail Chain
STOCKHOLM, SWEDEN - Nowhere more than Sweden, the home of Ericsson, does the industry of mobile phones and telecommunications change faster. Traditional in-store signage simply could not keep up with new technology. It was therefore no surprise that Dialect, Sweden's largest chain in that industry, recently selected Scala InfoChannel to drive its new dynamic sign network.
The initial rollout has already begun with 50 out of the 120 nationwide stores, each sporting a new 43" plasma display and Scala Player software. These all connect via the Internet to Scala's InfoChannel Network Manager Enterprise Edition that is hosted and maintained by their integrator, Impact Europe. This solution allows them to manage multiple clients from their offices in Stockholm, Gothenburg and Malmö... or even around the world thanks to Scala's powerful web-based administration and distribution tools.
Dialect decided upon Scala software after first seeing it presented by the integrator at Comdex. After successive meetings, it was obvious they had found the best-of-breed combination of software and services. Resellers around the world have implemented Scala solutions because of its reliability, scalability, and professional presentation that have defined the digital signage industry for 15 years.
Not only does the InfoChannel network allow for nationwide distribution of scheduled content increasing the entire chain's efficiency, but it also provides a conduit for each local store to make its own unique updates. Individual store managers love the ability to join in a solution that gives the double benefit of corporate branding while retaining some creative freedom if so desired.
They were also reassured by signing on to a three year Scala Service Plan, ensuring that the InfoChannel deployment never goes out of date by receiving the latest features as soon as they are released. In fact, one of the updates they installed soon after their purchase allowed them to upgrade all 50 of their InfoChannel Players straight from Impact Europe's offices without ever having to go on-site. This single feature has saved already countless hours of needless billable time, travel, and after-hours logistics for both the retailer and integrator.
Another important aspect of the software is network monitoring, so that every plasma screen is 'under surveillance' from an administrative point-of-view. The integrator is notified via email of any potential problems, which they may diagnose to be something as simple as someone unplugging the system by accident. The software also sports a real-time view of network activity.
Besides staying on the cutting edge and attracting customers, Dialect is really seeing the network pay off when it comes time to update.
Using Scala's Designer authoring package, Impact Europe also serves as their customer's content developer. Displays are updated on a weekly basis and thereby can actually meet the demand of a retail environment. Trying to duplicate the effort by mailing DVDs or producing constant streaming video would be cost-ineffective at best... to say nothing of being able to add in their local specials.
All in all, both the retailer and the integrator have been extremely satisfied with the InfoChannel software suite. The new digital signage solution has been so effective that another 10-20 Dialect stores will join the network this year.
About Scala Computer Television BV
Founded in 1987, Scala pioneered the cable TV industry with software and services to allow users to create localized channels inexpensively. Today, Scala has grown to lead the corporate communications, retail dynamic signage, and interactive kiosk industries as well. With an unrivaled software suite to handle authoring, networking, monitoring, and logged playback, Scala has been the choice of tens of thousands of customers worldwide. Built on reliable and flexible network architecture, Scala software can support nearly any existing infrastructure from dial-up to LAN to Wi-Fi to satellite and terrestrial-based multicast networks. Scala's powerful and efficient store-and-forward design allows the control of unique content on a single cable headend or thousands of remote displays or kiosks from a single desktop PC without the constraints of streaming video.
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