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‘World’s best shopping center’ installs Scala InfoChannel
Istanbul, Turkey - Scala's Turkish reseller NextGenerationMedia (NGM A.S.) has developed and installed a full media solution in one of Turkey's major shopping malls, Akmerkez.
Open every day between 10:00 - 22:00h, Akmerkez has an average of 50,000 daily visitors, adding up to a whopping 18 million shoppers yearly. 3,500 offices and 2,500 store employees provide a significant additional shopping potential.
Akmerkez was recognized as "Europe's best shopping center' in 1995 and 'World's best shopping center' in 1996, becoming the first shopping center to possess these two awards.
The NGM Network incorporates 47 Panasonic 50" plasma screens installed in various strategic locations within the mall, including corridors, escalators, exits and cafes.
The network displays 5-minute broadcast loops consisting of informational pages and advertisements. Info pages present general news, weather reports, sport news, "today in history" and stock exchange details. Advertisement areas within the broadcast are 6-second modular blocks that can be joined together for longer advertisements.
The network behaves as a living organism which gathers news from a local TV Station web site and advertisements from NGM headquarters. With the help of Scala, the system is managed and maintained remotely through internet. This feature gives total control for instant announcement and advertisement changes.
Using this brand new media solution, Akmerkez can also announce every kind event held within the mall. NGM has prepared template pages for Akmerkez in order to speed up the announcement procedure.
Testimonials
"We were seeing the examples of digital billboards in many foreign countries before and we were pleased to evaluate the first project in Turkey . Since Shopping Malls are the places which automotive companies can reach their customers easily, we didn't hesitate to show our advertisements on Akmerkez digital billboards. We strongly believe that the digital billboards are the right kind of media for targeting our customers. "
Suheyla Koseler - Mazda Turkey Planning Manager
"The digital billboard advertisements which we have shown in Akmerkez, has provided significant feedbacks for us. After receiving the positive feedbacks from our Akmerkez shop we were pleased to see that we have chosen the right kind of media solution. We would like to thank to NGM for providing an alternative media solution to us."
Bahriye Bayrakli - Siemens Turkey Marketing Manager
About Scala Computer Television BV
Founded in 1987, Scala pioneered the cable TV industry with software and services to allow users to create localized channels inexpensively. Today, Scala has grown to lead the corporate communications, retail dynamic signage, and interactive kiosk industries as well. With an unrivaled software suite to handle authoring, networking, monitoring, and logged playback, Scala has been the choice of tens of thousands of customers worldwide. Built on reliable and flexible network architecture, Scala software can support nearly any existing infrastructure from dial-up to LAN to Wi-Fi to satellite and terrestrial-based multicast networks. Scala's powerful and efficient store-and-forward design allows the control of unique content on a single cable headend or thousands of remote displays or kiosks from a single desktop PC without the constraints of streaming video.
| Press Contact: Scala Computer Television BV European Headquarters, The Netherlands Contact by Email Tel: +31 45 546 6690 | Installation Contact: NGM A.S. info@ngm.com.tr Tel: + 90 (212) 233 77 82 |
