Eliminate the Time Lag Between Consumer Message Exposure

Retail Digital Signage placement in-store eliminates the time lag between consumer exposure to a message and the ability to buy a product. As retail environments become more relevant elements in the marketing mix, Retail Digital Signage offers an advantageous method to influence consumer purchase behavior in the store.

Retail stores are being recognized as part of the marketing mix because they intersect the time and place where all elements of the sale - the consumer, the money, and the product - come together. According to Quelch and Cannon-Bonventre, marketing expenditures at the place of purchase are becoming significant because: they often prove more productive than advertising and promotion expenditures; sales support in-store is declining, which fosters greater interest by retailers in information at the place of purchase; and with changes in consumer shopping patterns and expectations, the place of purchase is becoming more important to consumer decision making. The relevance of these conclusions concerning the importance of retail in-store marketing becomes more significant when consideration is given to the fact that many consumer purchases are unplanned. The high incidence of unplanned purchases reflects the importance of in-store communications. Given the benefits of Retail Digital Signage as an in-store medium, it has the potential to dramatically affect purchase behavior.

-- source: Platt Retail Institute

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Retail Digital Signage Models

Retail Digital Signage as a New Marketing Medium

Eliminate the Time-Lag Between Consumer Message Exposure

Direct Correlation Between Message and Sales Impact

Enhancing the In-Store Marketing Environment

Retail Digital Signage Testing Methodologies

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