Direct Correlation Between Message and Sales Impact

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Tesco DVD Sales Retail Digital Signage offers the ability to leverage technology to rapidly measure the impact of a message upon sales at the store-level. While retailers may also have an interest in measuring customer experience and customer loyalty, among other things, measurement of the correlation between the sales impact and Retail Digital Signage displayed messages can be achieved by integration into a retailer's legacy system. Contrast this to traditional mass media, where ad pricing is based upon cost per thousand, with no assurance of who is looking at the ad, and the measures are relative to the media content, such as a magazine, not the ads per se. Simply, Retail Digital Signage affords the opportunity to measure whether someone buys something after viewing and in-store message. In addition, Retail Digital Signage offers the ability to rapidly adjust in-store messages to the level of sales impact the message may or may not be exerting upon consumers. That is, if a message is not achieving its intended sales objective, it can quickly be altered. As such, Retail Digital Signage exhibits several of the same qualities associated with Internet advertising. Looking at POS data can continually assess a message's impact upon sales and, if desirable, the message can quickly be changed. Finally, Retail Digital Signage messages can rapidly adjust to other retailer specific factors, such as overstocks. Again, the effect the message is having at the store-level can rapidly be altered to achieve a desired result.

-source, Platt Retail Institute.

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Retail Signage Index
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Additional Information

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Retail Digital Signage Models

Retail Digital Signage as a New Marketing Medium

Eliminate the Time-Lag Between Consumer Message Exposure

Direct Correlation Between Message and Sales Impact

Enhancing the In-Store Marketing Environment

Retail Digital Signage Testing Methodologies

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