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Why Is Choosing The Right Software Important For Digital Signage?
General FAQ Solution #1, Signage Revenue (last modified 12/02/2002):
Plasma Screens Are Infiltrating Every Nook And Cranny.
Flat panel displays are infiltrating every part of our lives, from automatic teller machines (ATMs), to shopping carts, to shopping malls. Everywhere you look, there they are. Through these new public venues, spam will reach new frontiers, and soon, every nook and cranny of eyeball space will be filled. Only visual pollution laws, and good taste will be able to stop it.
The Internet was only the beginning. Enter the Outernet.
Create New Sources Of Revenue.
Get on the bandwagon now by joining Scala. We will provide the expert advice you need to combine the 3 major components of any successful digital signage installation: networking, hardware and software. Doing digital signage installations gets cheaper and easier every day. Convert the space you control into new sources of revenue.
Don't let someone else steal this revenue by "offsetting" your startup costs and owning the network themselves. Maintain ownership because it won't be long before it pays back the outlay cost through either ad revenue or incremental operating efficiencies.
The Pain Of Choosing The Wrong Software.
Deliver highly targeted and scheduled advertising messages. This is the Holy Grail of digital signage -- and exactly what you will be shutting yourself out of if you choose the wrong software.
Here is what happens when you choose the wrong software piece of the equation: the first deployment goes great. Your video production staff produced some kick-butt content. It was delivered as compressed digital video to a low cost dedicated player unit such as a digital VCR or MPEG brick. Everything went great, so you scale your network up to 100 sites.
Get Stuck Producing Video At $5000 A Minute.
People start asking "can I do this?" or "can I do that?" Your answer is "yes we can, but here's how much it is going to cost..."
"First we have to do video production at $5000 a minute. Or we have to hire animation artists at $125 an hour. Next, we need to figure out how to make each site play a different targeted message. Can each player play a different MPEG? Maybe. Maybe not. How about scheduling? Can we schedule our programming to play one way during the day for the senior citizens, and another way later in the day for the students? We want to affect buying behavior, after all."
Choose The Software (Desired End Results) First.
With enough money, and you can solve any of these problems. But it would have been easier, cheaper and faster to choose the right solution right from the start? Otherwise, you're trapped into doing video production that is costly to update and customize. Pick up that phone and call Scala before you are millions of dollars into the project. Choose the software first.
So, what WILL the world look like with digital signage all over?
It will look much the same as today, but instead of VCR static, you will have "blue screens of death" all over.
That is, of course, unless you choose Scala as the critical software "enabling" component of your installation. Then, the world will look as good as the PhotoShop artists you hire to create your content. They'll produce an enormously faster rate than vector-artists or video production people. So, the world will be interesting, valuable to your audience, and always fresh, on-topic, relevant, going to your bottom-line.
