Board's Eye

With an eye for capturing and reporting credible data, Board's Eye is a 24/7 count system that provides realtime event notification for posting changes and lighting issues.

A single hardware solution powered by Ad Manager to capture and deliver true pedestrian and automobile counts. Scala's proprietary system also monitors and tracks creative posted.

Key features of Board's Eye:

• COUNTS – Daily pedestrian and automobile counts. Using a camera eye mounted on a structure, data is captured and analyzed according to the flow of traffic. The system delivers powerful information to measure the effectiveness of ad campaigns. Board’s Eye allows advertisers and agencies to view true circulation numbers, not estimated, or dated, counts.
• POSTINGS – using an RFID device adhered to creative, posting information (date, time, location, creative) is automatically reported back to the market scheduler on a regular basis. Better information and accurate reporting increases inventory value, reduces installation errors, improves client experience and ensures credibility. Right location. Right creative. On time.