Alior Bank - Just imagine a bank with no customers, where pulp is fiction and data is green

Alior’s early challenges were significant. As a new retail banking brand it had to develop a customer base from scratch. This meant building a clear set of principles and brand values that customers could identify with and relate to. They had to be credible enough for customers to consider moving their own savings and investments from existing retail banks they may already have long-term relationships with. So while on one hand the brand needed to exemplify professionalism, credibility, efficiency and security, it also needed to find ways to differentiate itself from its competitors. It chose to do so by promoting additional core values of technical literacy, environmental friendliness and modernity... Follow the link to read the full case study.

Alior_Bank v2.pdf — PDF document, 402Kb