Yodobashi Camera: Tokyo’s Largest Retail Consumer Electronics Store Enhances Customer Experience with YodobiTV Network

While many companies may consider themselves forward-looking, Tokyo-based Yodobashi Camera Co. Ltd. brings a whole new meaning to the concept. Yodobashi’s strategy is to continuously upgrade its store marketing in preparation for future business, even when times are good. In other words, the company has turned the well-known saying “if it ain’t broken, don’t fix it” on its head. Yodobashi’s approach is: “if it ain’t broken, fix it anyway”. And that is why the company decided to reconsider the customer experience throughout their stores... Follow the link to read the full case study.

Yodobashi (Japan Electronics).pdf — PDF document, 413Kb