SureTravel: Travel Agents Improve Product Communication

Allensnek, South Africa: The travel industry is all about distribution of data. If the updated package specials are not sent quickly and accurately to shops and then communicated to customers, they will go out of business. Traditionally travel agents spend huge amounts of money on big posters and other window signage. Their most important sign is called an airfare board. This board displays latest relevant airfares. These airfare boards are updated manually by staff using white board markers and a piece of paper with notes on it. Airfares are specific to an area and also to the target market... Follow the link to read the full case study.

Sure Travel_web.pdf — PDF document, 230Kb