Azizia-Panda Supermarkets: SPOTMEDIA INTRODUCES NEW APPROACH TO RETAIL ADVERTISING AND COMMUNICATIONS

Jeddah, Saudi Arabia – Azizia- Panda, an established retail chain supermarket in Saudi Arabia, adopts the power of dynamic digital signage to deliver a possible first of its kind In-Store Channel delivering in-store advertising and information to its customers in Saudi. The full solution was successfully implemented by Spotmedia, the first company to initiate a project of such a kind in Saudi Arabia, and currently runs at eleven of Panda’s retails stores located in Jeddah, Riyadh, Mecca and Dammam. Spotmedia is responsible for the content that is displayed and also oversees the operations of the In- Store Channel, via alliance with Click Grafix; a software solutions provider for video and multimedia broadcasting, to provide software solutions and technical consultancy... Follow the link to read the full case study.

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