Berkley Cinemas: SignActiveNew Zealand Cinema Chains Deploy First Digital Signage Network

SignActive Limited, Auckland, NZ: SignActive Limited, a Scala Certified Partner, rolls out New Zealand’s first cinema digital signage installation within Berkeley Cinemas and their joint venture partner Reading Cinemas. SignActive initially began discussing the concept of a digital signage network with Berkeley Cinemas almost three years ago. While talks were underway Berkeley Cinemas formulated plans for a flagship cinema that was due to open in December 2004. One of the key drivers for the project was to use plasma screens to display movie times, trailers, cinema information and advertising. Berkeley Cinemas also wanted a cutting edge cinema environment that enhanced the movie-going experience... Follow the link to read the full case study.

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