U.K. Hardware: In-Store Signage Informs Customers, Trains Staff in U.K. Hardware and Do-It-Yourself Retailer

IPSWICH, SUFFOLK – Savvy retailers are beginning to catch on to dynamic signage for advertising their latest products in a cost-effective and eye-catching manner. Only a select few, such as premierhardware stores in the UK, are doubling their deployment’s cost effectiveness by using the same system to train employees as well as advertise to customers. The chain’s content provider can now deliver both thanks to authoring, scheduling, and distribution offered by Scala’s InfoChannel® software platform and satellite communications provided by Scala partner Hughes Network Systems Europe (HSNE)... Follow the link to read the full case study.

U.K. Hardware_web.pdf — PDF document, 169Kb