Optica Caroni: Changes to Digital Showcase

Optica Caroni’s showcases became more dynamic effective the first quarter of 2007. The leading retailer for eyeglasses in the country chose UnoLink as its new supplier of content for the plasma screens located in stores nationwide. UnoLink’s product “DIGITAL SHOWCASE” is now an integral part of Optica Caroni’s communications & sales strategy. This important retailer chose UnoLink to design and update its screens after evaluating our applications in clinics and movie theatres. They specifically identified the possibility of showing original videos and updated graphics in an ongoing manner. The strategy presented by UnoLink fulfils the market expectations while the content matches the target, place and time when the spaces are shown; thus rendering the screens a fundamental tool to increase the effective traffic of people to the stores, instead of an added visual feature... Follow the link to read the full case study.

Optica Caroni_web.pdf — PDF document, 163Kb