NorgesGruppen: Installs Digital Menuboard System Throughout Shell FRESH Gas Station Network

www.scala.com ©2009 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala. Oslo, Norway –- In January of 2006, Norwegian grocery retailer, NorgesGruppen, launched the first five pilots of their new Shell FRESH concept. The concept behind Shell FRESH is to offer healthy, delicate and enticing fast food, employing a digital menu board that dynamically adjusts for different promotions throughout the day. Each of the 166 Shell FRESH gas stations are fitted with a 4-screen digital menu board located in the FRESH section of the store and driven by two channels of Scala InfoChannel® software. Currently 400 Scala InfoChannel® Players are deployed throughout the Shell FRESH network... Follow the link to read the full case study.

NorgesGruppen Shell FRESH -CS_web.pdf — PDF document, 348Kb