Estée Lauder: Scala Helps Put on a Good Face

NEW YORK, NY – Macy’s flagship store on 34th Street in New York wanted to showcase a specific product to drive traffic into the store, and Estée Lauder was the cosmetics product picked. What better way to accomplish this than by broadcasting in-store makeovers to the 4,000 passersby each hour and allowing them to interact with the makeup artist? Scala’s InfoChannel software provides the platform to make this happen... Follow the link to read the full case study.

Estee Lauder_web.pdf — PDF document, 256Kb