Dansk Reklame Film: Integrates Scala Content Manager with In-House Campaign Distribution Engine to Deliver Digital Cinema Advertising to Theaters throughout Denmark

Dansk Reklame Film (DRF) is a Danish cinema advertising company. DRF produces advertising videos and stills in approximate 90% of all Danish cinema theatres: 52 cinemas with 235 cinema theatres in total. Traditionally, advertising spots were created by employees of DRF who literally cut and splice advertising film rolls onto movie rolls, so the advertisement could be displayed before the movie. In addition to this manual work, the film rolls also had to be transported to different locations therefore adding to the cost and complexity... Follow the link to read the full case study.

Dansk-CS_web.pdf — PDF document, 376Kb