Burger King: Visiting BURGER KING in Germany Becomes a Multimedia Experience

BURGER KING Deutschland has equipped its restaurants with plasma displays and interconnected its individual restaurants via a communications network. With its very own TV channel, the King Channel, and a digital menu board, BURGER KING(R) has not only made its product line more attractive but also improved customer service through modern entertainment and information technology... Follow the link to read the full case study.

Burger King_web.pdf — PDF document, 270Kb