Hollywood & Highland Billboard: InfoChannel Runs an 85 Foot LED Billboard 24/7

Head west on Hollywood Boulevard from its storied intersection with Vine and you are soon to find the next great intersection in this entertainment mecca. Hollywood & Highland is not just thename of a street corner, however. It is the name of a magnificent new entertainment and retail complex that opened in November 2001, the centerpiece of the revitalization of his storied town. Emblematic of this rejuvenation is the fact that the Academy Awards ceremony now actually takes place in Hollywood – for the first time in 42 years. The new home for the ceremonies is the 3,500 seat Kodak Theater, a main feature of the development and a grand, modern complement to the famous Grauman’s Chinese Theater nearby... Follow the link to read the full case study.

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