BZ WBK: Deploys Digital Signage to Provide a Better Customer Experience

Bank Zachodni WBK S.A. (BZ WBK) was formed as a result of a merger between Bank Zachodni WBK S.A. and Wielkopolski Bank Kredytowy SA in 2001. The bank is one of the five largest in Poland with funds in excess of PLN 2 billion and assets totaling PLN 25 billion. With over 420 branches located in major business centers across the country, BZ WBK provides financial services and products to the Polish retail and business marketplace. To ensure its leadership position in the banking industry, BZ WBK needed to enhance its brand and present a modern image to its customers. The proposed solution was a Corporate TV network located in bank centers throughout the country and managed from a central location. BZ WBK’s Corporate TV provides dynamic messaging to customers about products and services available in the bank. Deployment was synchronized with corporate rebranding of the bank branches throughout the network... Follow the link to read the full case study.

BZ-WBK-CS-web.pdf — PDF document, 326Kb