A collection of pdfs from Scala.com

NASA: Takes Hubble Nationwide Thanks to Scala

BALTIMORE, MD – Recreating the entire universe in a tiny man-made building is no easy task. Neither is getting budget-strapped planetariums up-to-date with the latest imagery downloaded every week from the Hubble Space Telescope. But thanks to the ingenuity of Scala and NASA, ViewSpace is doing both – and displayed so beautifully that it keeps people coming back for more... Follow the link to read the full case study.

ETHIAS: Pioneering 'Premium' Information Delivery to Customers

As a mutual insurer, Ethias does not answer to shareholders and invests to protect and reward its customers, a commitment that has established a strong reputation for governance and ethical operations. In 2003, €67,931 million was returned in rebates and dividends to corporations and individuals... Follow the link to read the full case study.

Ya Mogu: Chosen to Manage Digital Signage Network at Brazilian Retail Chain Casa & Vídeo

Brazil August – Ya Mogu, a Brazilian based digital signage company and Scala Certified Value Added Partner, was chosen for the project development, installation management, operation and support of the first digital signage network of media company VTVComunicação Digital, installed at Brazilian retail chain Casa & Vídeo. The retailer specializes in home goods and electronics, ranging from blankets to LCD TVs. As one of the fastest growing retail chains in Brazil, they are currently present in 31 Brazilian cities. Rio de Janeiro alone has 29 stores. A pilot project started at their downtown Rio store in early July is configured with 42” Plasma screens managed from Ya Mogu´s network operations center... Follow the link to read the full case study.

U.K. Hardware: In-Store Signage Informs Customers, Trains Staff in U.K. Hardware and Do-It-Yourself Retailer

IPSWICH, SUFFOLK – Savvy retailers are beginning to catch on to dynamic signage for advertising their latest products in a cost-effective and eye-catching manner. Only a select few, such as premierhardware stores in the UK, are doubling their deployment’s cost effectiveness by using the same system to train employees as well as advertise to customers. The chain’s content provider can now deliver both thanks to authoring, scheduling, and distribution offered by Scala’s InfoChannel® software platform and satellite communications provided by Scala partner Hughes Network Systems Europe (HSNE)... Follow the link to read the full case study.

Bonalba Golf: Golf TV at the Bonalba Golf Course in Alicante Spain

Spain – The Bonalba Golf Course, with 18 holes, was created as a part of an enterprising Real Estate Project. The Golf Course is located close to the Mediterranean in the Municipality of Mutxamel, in Alicante (Spain). Each year more than 60,000 golfers visit the course. The golf course implemented this new and powerful communications system based on the Scala InfoChannel® platform, with the central purpose to facilitate the communications with its visitors and gain benefits from the advertising channel... Follow the link to read the full case study.

Dubai Airport: Passenger Services at Dubai Airport Leaps Ahead

DUBAI, UAE – Gone are the days when the television was just a gadget of entertainment. But how if it is assigned to enhance the services to the passengers using the Dubai International Airport! A thought of this kind has triggered the idea of using the existing Master Antenna Television Network (MATV) to convey useful information to the passengers who spend some time in the boarding lounges prior to boarding. Further research and development of this idea by the engineers gave birth to “The Airport Channel”... Follow the link to read the full case study.

Swedbank: Improves Customer Experience and Focuses on Industry Leadership

In mid 2006 Audiotonas, a Scala Certified Partner, was contacted by Hansabank, later to be called Swedbank. Swedbank’s vision is to be the leading financial institution in their marketplace. With more than 22,000 employees, Swedbank services over 9 million private customers and 500,000 corporate customers in Sweden, Estonia, Latvia and Lithuania. The bank’s future growth lies in Russia and Ukraine. Swedbank needed a state-of-the-art audio/visual network to communicate and entertain customers in all of their bank branches across Lithuania. The system of choice needed to have advanced functionality for broadcasting videos with background music and be managed from a central location... Follow the link to read the full case study.

Hospital de Clínicas Caracas: UnoLink successfully installs the first dynamic digital audiovisual channel inside “Hospital de Clínicas Caracas”

Hospital de Clínicas Caracas, the most technologically advanced health institution in Venezuela, is the first hospital to install “Vida” a digital dynamic entertainment and advertising network created by UnoLink. Fourteen 42 inch, high definition plasma screens – installed in 8 different areas of the hospital - display entertainment and relevant health-related information to patients and patrons while they wait. This circuit has been fully functional 24/7 as of March 2005. It represents the first multimedia network of its kind to be installed in Latin America... Follow the link to read the full case study.

Ullevaal: Launches UBC-TV

UBC is a wholly-owned subsidiary of the Norwegian Football Association and is located at Ullevaal Stadium. UBC’s business incorporates a number of specialties including; VIP-Concept for business excursions and meetings at Ullevaal Stadium, convention center management, private events for companies and organizations, and management of the Football Museum. To deliver the best quality experience to their guests, UBC chose to develop and implement UBC-TV, a digital information network that raises the profile and image of Ullevaal Stadium and delivers dynamic messaging to visiting guests. To implement the network, UBC turned to YIT Building Systems, a Scala Certified Partner in Norway... Follow the link to read the full case study.

SureTravel: Travel Agents Improve Product Communication

Allensnek, South Africa: The travel industry is all about distribution of data. If the updated package specials are not sent quickly and accurately to shops and then communicated to customers, they will go out of business. Traditionally travel agents spend huge amounts of money on big posters and other window signage. Their most important sign is called an airfare board. This board displays latest relevant airfares. These airfare boards are updated manually by staff using white board markers and a piece of paper with notes on it. Airfares are specific to an area and also to the target market... Follow the link to read the full case study.

McKee Foods: Scala Sweetens Little Debbie TV’s Corporate Look

Not every employee has the time or inclination to stop and check email or read notes stuck on the wall. McKee Foods, makers of Little Debbie snacks, therefore chose Scala’s InfoChannel visual communications suite to give their staff another way to keep up-to-date on company news, events, and the weather forecast. Now instead of digging through memos or the bulletin board, employees can, for instance, find out how to update their 401K statements by watching Little Debbie TV (LDTV) – powered by Scala’s InfoChannel and Alpha Video’s CastNET content management software during their breaks... Follow the link to read the full case study.

Azizia-Panda Supermarkets: SPOTMEDIA INTRODUCES NEW APPROACH TO RETAIL ADVERTISING AND COMMUNICATIONS

Jeddah, Saudi Arabia – Azizia- Panda, an established retail chain supermarket in Saudi Arabia, adopts the power of dynamic digital signage to deliver a possible first of its kind In-Store Channel delivering in-store advertising and information to its customers in Saudi. The full solution was successfully implemented by Spotmedia, the first company to initiate a project of such a kind in Saudi Arabia, and currently runs at eleven of Panda’s retails stores located in Jeddah, Riyadh, Mecca and Dammam. Spotmedia is responsible for the content that is displayed and also oversees the operations of the In- Store Channel, via alliance with Click Grafix; a software solutions provider for video and multimedia broadcasting, to provide software solutions and technical consultancy... Follow the link to read the full case study.

Pharma Channel: Scala’s InfoChannel Implemented in Moroccan Pharmacies

Casablanca– Impact Net in Morocco, has deployed a Scala InfoChannel Digital Signage Network at more than one hundred (100) Pharmacies throughout Morocco. Scala Certified Partner Impact Net recognized a new opportunity in the Moroccan market to promote Pharmaceutical products. As a result the Pharma Channel was created to offer a new digital and interactive advertising channel for pharmaceutical companies, focused at enhancing their sales... Follow the link to read the full case study.

Carnival Cruise Lines: Enhance Customer Experience with Digital Signage

quickly and effectively, decided to look toward Digital Signage, and the huge possibilities and potential that this form of communication held in enhancing guests’ “Fun Ship” vacation. The challenge was to inform, entertain and enhance the guest cruise experience. In addition, recognizing the potential for advertising, a Digital Signage network provided a foundation to build an advertising platform. With the implementation of Digital Signage, other obstacles became addressable, including reducing the wait time at information desks by supplying an alternate source of on-demand information... Follow the link to read the full case study.

Monopoly Media: Introduces “Clinic TV” with Scala InfoChannel

Bucharest, Romania - Monopoly Media, a Scala Certified Partner, has enhanced its Digital Signage Network, based on Scala InfoChannel, to forty (40) private medical clinics in Bucharest. The Digital Signage network has been named Clinic TV and was implemented to entertain and inform patients who are waiting for their medical appointment. The objective of Clinic TV was not only to achieve a more modern image and improve customer service, but to also generate revenue by allowing third-party advertising on the network... Follow the link to read the full case study.

Showcase Cinema de Lux: Digital Signage Goes to the Movies

Beaver Group is an organisation whose focus is the delivery of digital signage and design solutions. It is made up of two companies, Beaver Solutions and Beaver Design. The group is led by the two directors, Barry Thurston and Peter Critchley, who in the late 1990’s, started the digital signage venture. Beaver Group has successfully provided digital signage solutions to many large institutions and companies, such as IKEA, The Home Office and Ericsson... Follow the link to read the full case study.

Miami-Dade County: Uses Scala for Quick Disaster Management Updates

When a natural disaster or terrorist threat strikes Southern Florida, the Office of Emergency Management (OEM) for Miami-Dade County springs into action. The OEM coordinates all aspects of disaster management for Miami-Dade County, including the organization of public safety, fire and medical services, road traffic situations and updates on shelters for displaced residents. To ensure that critical information is rapidly updated, OEM needed a software system that could display immediate changes... Follow the link to read the full case study.

Yodobashi Camera: Tokyo’s Largest Retail Consumer Electronics Store Enhances Customer Experience with YodobiTV Network

While many companies may consider themselves forward-looking, Tokyo-based Yodobashi Camera Co. Ltd. brings a whole new meaning to the concept. Yodobashi’s strategy is to continuously upgrade its store marketing in preparation for future business, even when times are good. In other words, the company has turned the well-known saying “if it ain’t broken, don’t fix it” on its head. Yodobashi’s approach is: “if it ain’t broken, fix it anyway”. And that is why the company decided to reconsider the customer experience throughout their stores... Follow the link to read the full case study.

Mobily: Saudi Arabia’s Second Mobile Service Provider Drives Growth by Providing a Better Customer Experience

In 2004, the Government of Saudi Arabia awarded Etihad Etisalat a license to be the second mobile GSM, 3G and 3.5G service provider in the kingdom; Mobily is the official brand name of Etihad Etisalat. The entrance of Mobily as a second mobile operator in the biggest Gulf market has stimulated a major injection of energy and dynamism. Mobily recognizes many opportunities for growth through offering innovative services and products specifically designed for the Saudi market, in addition to introducing technologies and solutions that would give the market more dynamism and vitality. The challenge was to develop an innovative brand image that would separate them from their primary competition in the kingdom... Follow the link to read the full case study.

HSBC Banks: Technology to Advance Communication

Specialized Software Services LLC (SSS), the market leader in Digital Signage solutions in the UAE and GCC, has enhanced its reach in the region’s financial services sector by supplying HSBC, the largest and most widely represented international bank in the Middle East, with digital signage screens using SCALA InfoChannel® software. A network of Plasma screens was installed in HSBC’s Dubai Internet City office as well as its branches across the UAE... Follow the link to read the full case study.

Hollywood & Highland Billboard: InfoChannel Runs an 85 Foot LED Billboard 24/7

Head west on Hollywood Boulevard from its storied intersection with Vine and you are soon to find the next great intersection in this entertainment mecca. Hollywood & Highland is not just thename of a street corner, however. It is the name of a magnificent new entertainment and retail complex that opened in November 2001, the centerpiece of the revitalization of his storied town. Emblematic of this rejuvenation is the fact that the Academy Awards ceremony now actually takes place in Hollywood – for the first time in 42 years. The new home for the ceremonies is the 3,500 seat Kodak Theater, a main feature of the development and a grand, modern complement to the famous Grauman’s Chinese Theater nearby... Follow the link to read the full case study.

Istanbul Atatürk Airport: Installs Dynamic Digital Media Network

Istanbul – The digital advertising and communication platform installed at the International terminals of Atatürk Airport creates a distinctive advertising media enabling the airport’s visitors to receive innovative and dynamic branded communications. Digiboard, a certified Scala Partner in Turkey, installed the Dynamic Digital Media Network at the largest airport in Turkey. Digiboard has merged with progressive TAV (Tepe Akfen Vie) to offer branded commercials for advertisers throughout the airport... Follow the link to read the full case study.

Olaya Herrera Airport-Medellin - Airport Updates Flight Times From Another City

In a country dominated by scrolling text-only LED boards and character generators, this next-generation display network is the first of its kind. A Super Video Wall made up of nine 42” Panasonic plasma screens is the highlight of the deployment. Within the same network are two other plasma display panels in separate waiting rooms. Each shows content delivered to Scala’s InfoChannel Player software 24 hours a day, 7 days a week.

Holzer Clinic: Patients Treated to Hammond’s Digital Signage Network

Exton, PA -- Scala Inc., the industry leader in end-to-end digital signage software, has teamed with Hammond Communications, a Scala Certified Partner (SCP), to provide Holzer Clinic a state-of-the-art digital signage network called “Holzer Clinic TV”. Holzer Clinic is all about people. It’s about an amazing staff of over 100 board-certified physicians and 800 dedicated support staff in eight (soon to be nine) convenient locations in the Southeast Ohio River Valley. But most of all Holzer is about the patients, and nearly half million healthcare consumers that are cared for each year by local, highly skilled medical practitioners visit Holzer Clinic locations each year... Follow the link to read the full case study.

McDonalds: Introduces a Digital Flavor at its Outlets in the Philippines

Patrons of McDonalds in Philippines are enjoying a new taste at its outlets; the taste of dynamic digital signage. McDonalds joins the booming multimedia savvy corporations all over the world who have embraced the power of Scala’s visual communications in the current era of technology... Follow the link to read the full case study.

Optica Caroni: Changes to Digital Showcase

Optica Caroni’s showcases became more dynamic effective the first quarter of 2007. The leading retailer for eyeglasses in the country chose UnoLink as its new supplier of content for the plasma screens located in stores nationwide. UnoLink’s product “DIGITAL SHOWCASE” is now an integral part of Optica Caroni’s communications & sales strategy. This important retailer chose UnoLink to design and update its screens after evaluating our applications in clinics and movie theatres. They specifically identified the possibility of showing original videos and updated graphics in an ongoing manner. The strategy presented by UnoLink fulfils the market expectations while the content matches the target, place and time when the spaces are shown; thus rendering the screens a fundamental tool to increase the effective traffic of people to the stores, instead of an added visual feature... Follow the link to read the full case study.

Hypo Bank: POS Marketing Delivers Digital Signage Technology to the Croatian Financial Market

Hypo Alpe- Adria Bank adopts the power of digital signage by introducing Scala’s InfoChannel® to Croatia. Since its very foundation, the business operations of Hypo Alpe-Adria Bank have earned the image of a dynamic, modern bank. Hypo Alpe-Adria Bank was among the pioneer Croatian banks in early 1990’s to embark on long-term lending to business entities. They gained prominence, through its readiness to invest in tourist and infrastructure projects for local governments and self-administration... Follow the link to read the full case study.

BZ WBK: Deploys Digital Signage to Provide a Better Customer Experience

Bank Zachodni WBK S.A. (BZ WBK) was formed as a result of a merger between Bank Zachodni WBK S.A. and Wielkopolski Bank Kredytowy SA in 2001. The bank is one of the five largest in Poland with funds in excess of PLN 2 billion and assets totaling PLN 25 billion. With over 420 branches located in major business centers across the country, BZ WBK provides financial services and products to the Polish retail and business marketplace. To ensure its leadership position in the banking industry, BZ WBK needed to enhance its brand and present a modern image to its customers. The proposed solution was a Corporate TV network located in bank centers throughout the country and managed from a central location. BZ WBK’s Corporate TV provides dynamic messaging to customers about products and services available in the bank. Deployment was synchronized with corporate rebranding of the bank branches throughout the network... Follow the link to read the full case study.

Marshall Communications: Awarded Contract to Provide Digital Signage for the Architect of the Capitol

Washington, DC -- Marshall Communications Corporation (MARSHALL) has been awarded a contract by the Architect of the Capitol (AOC) to provide digital signage for the Senate Office Buildings. MARSHALL won the contract by presenting a comprehensive and cost effective solution to the AOC... Follow the link to read the full case study.

NorgesGruppen: Installs Digital Menuboard System Throughout Shell FRESH Gas Station Network

www.scala.com ©2009 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala. Oslo, Norway –- In January of 2006, Norwegian grocery retailer, NorgesGruppen, launched the first five pilots of their new Shell FRESH concept. The concept behind Shell FRESH is to offer healthy, delicate and enticing fast food, employing a digital menu board that dynamically adjusts for different promotions throughout the day. Each of the 166 Shell FRESH gas stations are fitted with a 4-screen digital menu board located in the FRESH section of the store and driven by two channels of Scala InfoChannel® software. Currently 400 Scala InfoChannel® Players are deployed throughout the Shell FRESH network... Follow the link to read the full case study.

Warner Brothers Theme Park: Theme park in Madrid shows off Scala's true Interactive Digital Signage power.

Madrid, Spain -- Warner Bros. Movieworld, the worldwide-known Theme Park chain adopts the power of interactive digital signage to deliver a first of its kind In-Location Interactive Channel in Madrid... Follow the link to read the full case study.

Rugby World Cup: InfoChannel Delivers World Championship Data

Integrator TechMedia was approached by the Rugby World Cup’s sports presentation group to design a system to integrate live statistics and scores provided by Unisys, as well as referee penalty explanations, live to each of the 10 stadiums across the continent. They chose InfoChannel for its ability to integrate with external data sources and be centrally controlled and coordinated. Scala was also the perfect choice to match the same look and feel of the broadcast graphics with its realtime rendering of visual effects... Follow the link to read the full case study

Ya Mogu: Launches Bar Network in Rio de Janeiro

Brazil – A new and innovative visual communication proposition started to operate in the Rio de Janeiro select “botequim” (a “carioca” term for a typical type of bar) segment. Ya Mogu, a Brazilian based digital signage company and a Scala Certified Value Added Partner, has started a bar network based on international models and technology, but adapted to the local tropical “spices”... Follow the link to read the full case study.

Ramstore: New Media is Born for In-store Advertising at Russian Ramstore Retail Network

Moscow — Located in approximately 40 store locations in major cities throughout the Russian Federation, the Ramstore RetailNetwork deployment of stateof- the-art Digital Signage Networks represents a new era for in-store advertising. Ramstore Retail Network is a retail chain comprised of shopping centers, hypermarkets and supermarkets. After 2 years of investigation and evaluation, Ramstore management settled on a contractor able to implement this new professional in-store TV platform... Follow the link to read the full case study.

Oslo Stock Exchange: Norway Puts Stock in InfoChannel Reliability

OSLO, NORWAY – One of the most important pieces of any country’s modern economy is the daily trade of stocks or bonds and when it came time to update the tickers in the Oslo Stock Exchange (OSE), brokers turned to the reliable and professional presentation of Scala’s InfoChannel 3 visual communication suite... Follow the link to read the full case study.

SkiStar Resort: SkiStar Sweden Unveils Resort TV Channel for Ski Resorts in Sweden and Norway

Oslo, Norway -- The Impact Europe Group, a Scala Certified partner and an International AV solutions provider, strongly positioned in the Audio, Video, Data and Communication Systems Integration market has implemented a resort TV channel for Swedish SkiStar... Follow the link to read the full case study.

Star Tour: Customers Tour the World with the Aid of a Digital Signage Network

TUI Nordic, part of the world’s largest travel enterprise TUI Travel Plc, operates travel agencies in Norway, Denmark, Sweden and Finland through their premier travel company Star Tour. The enterprise also includes the charter flight company TUI Fly Nordic. TUI Travel Plc caters to over 30 million customers per year providing destinations across the globe from more than 20 countries... Follow the link to read the full case study.

Hard Rock Hotel and Casino: Deploys Scala Digital Signage Network during Extensive Renovation Project

Hard Rock Hotel and Casino, in Las Vegas, (not to be confused with the Hard Rock café chain) is a boutique - resort casino geared to the tastes of music lovers -- mostly rockers -- of all ages. Currently, the Hard Rock is a mid-size complex on a 16.7 acre site with some 700 hotel rooms, a moderately sized casino floor, dining venues and a famous pool with its Sunday “Rehab” for the over-zealous Saturday night partiers. The Tahitian-style beach and swimming pool was selected by the Travel Channel as one of “The Top 10 Pools” in the world. The hotel and casino wanted to replace an older system that transmitted video over RF…same as TV, with one that had more versatile software features, transporting video over Cat5 for better resolution and the capability to develop dynamic content... Follow the link to read the full case study.

Sprint Studio: Innovative Scala Partners Collaborate on Revolutionary Digital Signage Project for Sprint Studio Store

The Sprint Company, a leader in telecommunications, recently launched the Sprint Studio in Kansas City. Totaling 5,500 squarefeet, the new facility is a high-tech showcase for the latest in retail design and digital signage technology. Scala Certified Partners Level 5 Media Group, a subsidiary of CTI Solutions, Hammond Communications Group and IBM collaborated to help Sprint realize their dream to deliver the most revolutionary deployment of retail digital signage in the country. Sprint turned to Level 5 Media Group to help develop a ground breaking retail digital signage solution. Level 5 Media Group took the reigns as the project manager and lead integrator for the Sprint Studio solution. Level 5 then collaborated with Hammond Communications Group, IBM and Scala to take the Studio concept from the drawing board to a working solution in less than three months... Follow the link to read the full case study.

Akademibokhandeln: Leads the Swedish Bookstore Industry with Scala Digital Signage

Akademibokhandeln (Academy Bookstore) is Sweden’s largest bookstore chain. With 700 employees across 62 stores across Sweden, Akademibokhandeln commands 30% of the bookstore market in Sweden. Stores are located in most of Sweden’s largest cities, often near higher education centers. Akademibokhandeln is the country’s most comprehensive book seller with over one million titles in various categories including: entertainment, information and development etc. They also offer this wide range of titles at their internet store. Each bookstore caters to local market demands... Follow the link to read the full case study.

Banesto Bank: Introduces Digital Signage to its Customers

Banesto Bank, Spain’s third largest bank in volume of managed services, has implemented a digital signage network to enhance its communication towards its customers... Follow the link to read the full case study. The critical objective for Banesto Bank’s drive to implement Digital Signage in its branch offices is to enhance the level of customer service and improve communications with its customers.

Pharmacy TV: T-Systems and Power Media Launch the First Pharmacy TV Channel in Poland

Warsaw, Poland -- T-Systems Polska, a Scala Certified Partner, launched the first dynamic advertising network for Power Media. Power Media is a target-oriented media company involved in developing branded commercials that broadcast to sales outlets. The company’s activities are focused on the pharmaceutical market... Follow the link to read the full case study.

Novartis Pharmaceuticals: Communicates with Employees Using a Digital Sign Network

Novartis Pharmaceuticals Corporation (“NPC” or “Novartis”) in conjunction with Scala Certified Partner Advanced AV of West Chester, PA implemented a digital sign network to connect the 15 buildings of the 200 acre Novartis campus in East Hanover, NJ. The network, running over the Novartis local IP infrastructure, informs employees of company news, employee events, and benefits... Follow the link to read the full case study.

Nanyang Technological University: Broadcasts Campus News with ChannelNTU

Singapore - The Nanyang Technological University (NTU) became one of the first educational institutions in Singapore to deploy its very own in-house network channel to serve as a dynamic visual communication platform for internal publicity and announcements within the campus.Implemented in June 2005 and named ChannelNTU, part of the mobile learning initiative, aNTUna, this flexible and efficient communications system is based on the Scala InfoChannel platform... Follow the link to read the full case study.

Surface Navy Association: Uses Avocent LongView Wirless Extender in an “un” Conventional Approach

When the Surface Navy Association (SNA) began to plan their annual symposium last year they knew they had a challenge on their hands. A variety of exhibitions, lectures, panel discussions and presentations were to be held at different times on three floors at the Hyatt Regency in Washington, D.C. Thousands of attendees needed an easy way to find out what was going on at any given moment... Follow the link to read the full case study.

SF Bio AB: Deploys Digital Signage Network Throughout Swedish Movie Chain

For years SF Bio AB has been the leading theater chain in Sweden with 36 movie theatres and 242 “halls” across the country. SF Bio’s vision is to offer and continuously develop the best movie experience for their customers. To attain this goal, they are developing the most modern movie theatre experience in Sweden by focusing on the overall experience including: picture quality, sound and food service delivery to cater to the 15 million movie visitors throughout the country... Follow the link to read the full case study.

Kayu Nasi Kandar: A Taste of Digital Signage

Malaysia -- The Kayu Nasi Kandar Restaurant introduced its clients and patrons to a new flavor; a taste of digital signage, following the implementation of their very own visual communications channel at its Petaling Jaya outlet recently. Kayu becomes the first local popular eatery to hop onto the bandwagon of innovative media advertising harnessing the power of SCALA InfoChannel® for its very own customized in-house InfoChannel network; the Kayu Channel. The clean and spacious restaurant occupies the space of two shop lots, providing ample room for a comfortable eating ambience, and likewise, plenty of strategic locations for the five plasma screens to display the Kayu Channel. At the entrance, a plasma faces the customers while another plasma is placed in the verandah. Two more plasmas are positioned in two corners of the restaurant while the fifth plasma is placed above the full screen glass panel in one of the two rooms... Follow the link to read the full case study.

Cumbria Constbulary: Using Digital Networks to Fight Crime

Cumbria, UK -- Managed Information Technologies Ltd. (MIT), a division of the Beaver Group and a certified Scala reseller, have supplied and installed a Scala InfoChannel® 3 digital network at nine police stations in the West Force area of Cumbria Constabulary. The “Telebriefing” system is used by the Force Intelligence Section to provide real-time information on wanted persons and other critical crime-based information to officers each day... Follow the link to read the full case study.

SESCAM: Digital Health Information Channel

Spain -- The Health Care Services of Castilla la Mancha (SESCAM) in Spain has deployed a Digital Signage network to inform its patients and employees about the Health Services and Health Capabilities and News from the Regional Government. Scala Certified Partner ASVideo in Spain has installed the Digital Signage System for SESCAM and created their content... Follow the link to read the full case study.

Cines Unidos Movie Theatre: UnoLink Launches First “VideoMenu” Setup at Cines Unidos Movie Theatre in Sambil Mall

Venezuela – UnoLink , a Scala Certified Partner, has pioneered the launch of the VideoMenu into the Latin American market. VideoMenu is a ground breaking new way to present menus at food retailers everywhere – instead of a traditional menu, VideoMenu displays distancecontrolled video feeds displayed on plasma screens strategically placed over concessions stands. This way, customers are able to get dynamic and attractive previews that positively influence purchases – and ultimately boost company revenues... Follow the link to read the full case study.

InfoChannel-Solutions - Connect Your Message With Your Audience

 

IKEA: Implements “IKEA TV” With Scala ’s InfoChannel Digital Signage Network

London, United Kingdom — IKEA, the leading functional home furnishing products company, has inaugurated its in-store digital signage network utilizing Scala InfoChannel. Beaver Solutions, a Scala Certified Partner, delivered the installation of all the key components for IKEA TV. The objective of IKEA TV in the initial phase is to promote the “Hero” product line, to be soon complemented with other initiatives including “Welcome Customers to the store”, “How to shop” and “How to plan an IKEA Kitchen.”... Follow the link to read the full case study.

Lamcy Plaza: Digital Signage Advertising Network Attract’s Mall Shoppers to Tenant Stores

Lamcy Plaza Dubai, UAE: While not the first mall TV in the UAE, LancyTV is the first to run on Scala InfoChannel®, the worlds leading software platform for Dynamic Digital Signage... Follow the link to read the full case study.

Burger King: Visiting BURGER KING in Germany Becomes a Multimedia Experience

BURGER KING Deutschland has equipped its restaurants with plasma displays and interconnected its individual restaurants via a communications network. With its very own TV channel, the King Channel, and a digital menu board, BURGER KING(R) has not only made its product line more attractive but also improved customer service through modern entertainment and information technology... Follow the link to read the full case study.

Dialect: Telecom Retailer Updates POP Signs Via Internet

STOCKHOLM, SWEDEN - Nowhere more than Sweden, the home of Ericsson, does the industry of mobile phones and telecommunications change faster. Traditional in-store signage simply could not keep up with new technology. It was therefore no surprise that Dialect, Sweden’s largest chain in that industry, recently selected Scala InfoChannel® to drive its new dynamic sign network... Follow the link to read the full case study.

Phoenixville High School: InfoChannel Helps High School Communicate

PHOENIXVILLE, PA – Not long ago, Phoenixville Area High School was a typical American high school in southeastern Pennsylvania where up-and-coming youth received a solid, yet conventional education. Then, everything changed. Enhanced by Scala’s InfoChannel 3 software suite, a new curriculum was written to support live broadcasting of school events and community calendars. Students are now involved more than ever, both during the school day and in an after school studio club, making Phoenixville a model for nearby communities and an inspiration to many regional educators... Follow the link to read the full case study.

Madrid Polytechnic University: Introduces “Campus TV”

Madrid -- AS Video, a Certified Scala Partner, developed an interactive TV Channel for the Madrid Polytechnic University. The university implemented this new and powerful communications system based on the Scala InfoChannel® platform with the central purpose to facilitate communications with students and faculty alike and change the image of the university... Follow the link to read the full case study.

New DDS-solution in northern Sweden’s largest shopping mall - a plain success

Northern Sweden’s largest shopping mall turned to Impact Europe in order to improve their display solution on the frontage of the building. The previous solution of 2x3 50’’ plasma screens above the entrance did not deliver a message display of satisfactory quality for outdoor purposes and the system was considered too simple and not reliable enough.

Ezembra Norway: Ezembra Infotainment Systems

Ezembra AS in Norway, Ålesund, embarked on a pilot-project with one of Norway’s largest ferry companies, Fjord1 MRF AS in the Møre & Romsdal region in November 2004. Today, 2.5 years later, Ezembra has implementation and content management contracts with all the major ferry companies in Norway, covering 50% of the national ferry marketplace. The initial pilot was designed to prove that real-time data feeds and dynamic digital signage was possible to implement and manage on ferries in motion. The goal was to provide passengers with travel information, route changes, on-board safety messages and road conditions while generating revenue from an ad-based Digital Signage network... Follow the link to read the full case study.

Muvico Theaters Connect Digital Signage Network to POS System to Drive High-End Cinema Business

Muvico wanted to develop a menu solution that not only matched the “wow” factor of their facility, but one that could tie into their Point-of-Sales (POS) system allowing them to control pricing and promotions throughout the enterprise.

News Company: Communicates With InfoChannel

One step inside any of this financial news empire’s offices and anyone would feel a sense of information overload. The huge corporation was built on stock traders being able to access as many numbers as possible at a given time with people monitoring up to eight screens on a single desk. As the business quickly spread across the globe, the needs for community and solidarity became more and more prevalent. Corporate communications was a new top priority to keep everyone in touch with each other, and it was the IT department’s job to visually network each office together using dedicated corporate communications screens in every location around the world... Follow the link to read the full case study.

BAE Systems: Integrates Scala InfoChannel for OEM Digital Signage on the Plant Floor

BAE is a major producer of aircraft engine controls and avionics equipment. Winner of the 2005 Shingo Prize for Excellence in Manufacturing, the Fort Wayne location recently faced a critical internal challenge. As manufacturing director Royce Binion put it, “We realized we needed to do a better job of getting real-time manufacturing and quality performance data out to our manufacturing floor, while at the same time disseminating corporate information to our production associates. These were two similar challenges that begged for a single solution.” A technical inquiry to Scala, Inc. in Exton, PA gave Binion the starting point needed to launch their new digital signage program. Digital AV, the regional Scala Certified Partner was called to evaluate the industrial signage application and advise BAE Systems on an efficient solution. With the help of Tom Johnson, DAV’s President, and other key personnel, Royce and his team undertook the major project of developing a significant digital signage network throughout the 700-employee Fort Wayne plant... Follow the link to read the full case study.

Berkley Cinemas: SignActiveNew Zealand Cinema Chains Deploy First Digital Signage Network

SignActive Limited, Auckland, NZ: SignActive Limited, a Scala Certified Partner, rolls out New Zealand’s first cinema digital signage installation within Berkeley Cinemas and their joint venture partner Reading Cinemas. SignActive initially began discussing the concept of a digital signage network with Berkeley Cinemas almost three years ago. While talks were underway Berkeley Cinemas formulated plans for a flagship cinema that was due to open in December 2004. One of the key drivers for the project was to use plasma screens to display movie times, trailers, cinema information and advertising. Berkeley Cinemas also wanted a cutting edge cinema environment that enhanced the movie-going experience... Follow the link to read the full case study.

T-Mobile Croatia: Communicates With Customers With In-Store Digital Signage System

T-Mobile Croatia is the leading GSM operator in Croatia with 98 percent national coverage. T- Mobile is a subsidiary of THrvatski Telekom. As a company continually introducing new technologies, T-Mobile recognizes all the advantages of Scala InfoChannel and has installed it in it’s subsidiaries throughout the country including: Croatia; Zagreb, Split, Rijeka and Osijek... Follow the link to read the full case study.

Audubon Nature Institute - Digital menu boards help New Orleans landmark grab attention

The screens were installed on wall mounts in the zoo’s eatery. Two are dedicated to lists of menu selections in the Zoofari Café. The other two screens display rotating content that includes animated promotions of snack items available in the café, alternating with animal videos and interesting facts about the zoo’s wildlife.

Nedbank: Datacasting Network Celebrates 1st Year

Nedbank, the principle banking subsidiary of Nedcor- one of South Africa’s top four banking groups - is probably best known throughout the world for the magnificent Nedbank Million Dollar Golf Challenge which has been a major event on the international golf calender for the past 20 years. A forward looking organization, almost a decade ago Nedbank decided that communicating with its employees was as important as communicating with its customers. At the time, the challenge was to find an appropriate datacasting technology platform that could deliver rich multimedia content to TV-set like monitors that would be located in all of its branches throughout South Africa... Follow the link to read the full case study.

Downtown East Singapore: Dynamic Digital Signage Enhances the Vacation Experience at Downtown East

Downtown East, a popular tourist destination offering a myriad of entertainment choices, harnessed the power of dynamic digital signage to disseminate vital information to its patrons and customers. Implemented in early April 2005, Downtown East chose the Scala InfoChannel solution to accommodate their visual communications need, based on the winning features of Scala’s intuitive Designer. Using the Scala InfoChannel suite, Downtown East developed their own customized in-house channel network that was named Happenings Channel, with the initial design templates designed by Click Grafix Pte Ltd... Follow the link to read the full case study.

Krystal Restaurants: Deliver a Unique Customer Experience at its 50’s Style Drive-Up Restaurant

Founded in 1932, The Krystal Company is the oldest quick service restaurant chain in the Southeast and the second oldest chain in the United States. Enjoyed by three generations of Americans, Krystal is a cultural icon. By delivering great food, quality service and fair value for 70 years, the Krystal brand has assumed a prominent place in the Southeast. Krystal Restaurants, the fast food icon famous for the fresh, hot, small, square hamburgers craved by millions throughout the Southeast wanted to enhance their customer’s dining experience... Follow the link to read the full case study.

TCS (Tata Consultancy Services): Implements a Digital Signage Channel in 70 Locations

India – Tata Consultancy Services (TCS) Ltd, a world-leading IT services provider has implemented a Digital Signage platform throughout India, the United Kingdom and the Netherlands. TCS is part of Asia’s largest conglomerate - the TATA Group. With a presence in 34 countries across 6 continents and a comprehensive range of services across diverse industries, TCS is one of the world’s leading Information Technology companies... Follow the link to read the full case study.

Rabobank: Attracting New Clientele with Modern Datacasting Network

Scala Inc. (www.scala.com), the world’s leading software platform for digital signage, today announced Rabobank’s successful implementation of its modern datacasting network is attracting new clientele to its banks in The Netherlands. Today, Rabobank is composed of approximately 1363 independently operated local banks throughout The Netherlands providing financial services and products to the Dutch retail and business markets... Follow the link to read the full case study.

Mövenpick Bur Dubai Hotel: Dubai’s Five-Star Hotel Deploys Scala Digital Information Network

Mövenpick Hotels & Resorts are highly regarded by business travelers and holidaymakers thanks to the combination of Swiss heritage, uncompromising hospitality, gastronomic competence and extensive experience in the management of business hotels and holiday resorts. With 80 hotels existing or under construction in 23 countries, it serves over 5 million guests per year. The Mövenpick Hotel Bur Dubai is located in the heart of one of the most cosmopolitan cities in the Middle East and is the residence of choice for discerning business and leisure travelers. With 255 wellappointed rooms and suites, conveniently located in the heart of the city, the Mövenpick Hotel Bur Dubai is just 10 minutes from the Dubai International Airport and the World Trade Center. Close to the major shopping and entertainment centers of Wafi City, Lamcy Plaza and Jumeirah Beach... Follow the link to read the full case study.

National Commercial Bank in Saudi Arabia Implements Scala InfoChannel

 

Norwegian Museum: Employs Interactivity to Engage and Teach Visitors

The Norwegian Museum of Science and Technology (NTM) in Oslo is Norway’s national museum for science, technology, industry, transportation and medicine. The museum’s objective is to demonstrate the implications of progress in science and technology, socially and culturally, through the ages. The museum is an educational institution with collections, exhibitions, publications and other activities, which makes it a place of learning for all. Through its collections and exhibits it chronicles the development of Norway from an agrarian society to a complex industrial society. The Norwegian Museum of Science and Technology is one of Norway’s most visited museums; popular for families as well as school classes. The museum is about 20,000 square meters and covers 4 different floors... Follow the link to read the full case study.

Dansk Reklame Film: Integrates Scala Content Manager with In-House Campaign Distribution Engine to Deliver Digital Cinema Advertising to Theaters throughout Denmark

Dansk Reklame Film (DRF) is a Danish cinema advertising company. DRF produces advertising videos and stills in approximate 90% of all Danish cinema theatres: 52 cinemas with 235 cinema theatres in total. Traditionally, advertising spots were created by employees of DRF who literally cut and splice advertising film rolls onto movie rolls, so the advertisement could be displayed before the movie. In addition to this manual work, the film rolls also had to be transported to different locations therefore adding to the cost and complexity... Follow the link to read the full case study.

Estée Lauder: Scala Helps Put on a Good Face

NEW YORK, NY – Macy’s flagship store on 34th Street in New York wanted to showcase a specific product to drive traffic into the store, and Estée Lauder was the cosmetics product picked. What better way to accomplish this than by broadcasting in-store makeovers to the 4,000 passersby each hour and allowing them to interact with the makeup artist? Scala’s InfoChannel software provides the platform to make this happen... Follow the link to read the full case study.

Aquaria Aquarium: Digital Signage Enhances the Oceanic Experience in Aquaria

Malaysia -- Visitors who step into the entrance of Aquaria@KLCC are immediately greeted by visually arresting innovative digital signage displayed from a rear LCD projection onto a long glass panel measuring approximately 14 x 4 feet. The signage combines a dynamic mix of graphic visuals, text and video that is both informative and educational... Follow the link to read the full case study.

Duke Energy Center: Welcomes Meeting Delegates and Visitors to Cincinnati

Exton, PA -- The Duke Energy Center (DEC) has implemented a system that allows for large video monitors employed as dynamic communication tools. The digital signage network has the capability of displaying pre-produced video, cable and broadcast signals, room schedule information, headline news, temperature, user defined messaging and more. Primarily viewed as a public information source, DEC uses the system for various communications needs including: allowing advertisers to market to event goers, providing the city with a vehicle to communicate to visitors... Follow the link to read the full case study.

Software solutions for digital signage networks using IBM infrastructure and services

 

Norsk Rikstoto: Launches National Racetrack Betting Network

Norsk Rikstoto, the foundation that administers racetrack betting in Norway, was searching for a more efficient and cost effective solution for delivering betting solutions to its customers. Traditionally, Rikstoto printed a daily racing form, which provided information on racetrack odds, statistics on individual horses, and race day and location information. The printing costs and distribution logistics limited Rikstoto’s ability to expand their marketplace. The most significant issue was the timely delivery of betting information to the many outlets located around the country. The process relied on outlet managers to manually display the correct betting information at the right time and replacing it when new information became available. Delivering the correct betting information at the right time became the key issue to ensuring every customer was provided the same level of service... Follow the link to read the full case study.

Peabody Art Museum: Expands With 21st Century Displays

SALEM, MA – Before the Big Dig engineering marvel was finished in December, Boston went through another major transformation – but of culture, not transportation. After a huge three-year expansion, the Peabody-Essex in Massachusetts is now one of the 25 largest art museums in the nation. The suite of new galleries dedicated to changing exhibitions is among the largest on the East Coast… and now sporting a new Scala InfoChannel visual messaging solution, the gallery’s information system can change faster than any other museum in the world... Follow the link to read the full case study.

Nova Ljubkjanska Banka: InfoChannel Renovates Leading European Bank

For countries in Eastern Europe, the potential of joining the European Union comes with a great deal of promise. Still largely an economic institution, banks are especially interested in this source of prosperity and authority. Therefore both Nova Ljubljanska Banka (NLB) and Slovenia, the nation it leads financially, hope to gain passage to the international organization for their mutual benefit. It was with that in mind that the bank chose Scala’s InfoChannel visual communication software suite to drive the signage at their corporate headquarters to show Europe, and indeed, the world... Follow the link to read the full case study.

Santiago International Airport

The airport decided that digital signage was what they needed to improve the service experience of the passengers, to modernize the infrastructure of the Airport, and to obtain advertising income.

Hopalong Animal Rescue: Finds New Homes for Katrina Homeless

When Hopalong Animal Rescue wanted a system that would allow them to broadcast the plight of homeless animals to give these animals a second chance, they needed an effective medium to reach a large number of people. They wanted to be able to upload material remotely and to have multiple sites showing their work simultaneously. They contacted Kevin Comora of Vizicast Multimedia, a total communication system solutions provider. They wanted a way to bring these pictures and videos of the homeless animals they’d rescued to the general public... Follow the link to read the full case study.

Indianapolis Museum of Art and Scala InfoChannel Guide the Way to Inform Museum Visitors

INDIANAPOLIS, IN – When the Indianapolis Museum of Art contacted Digital AV about Scala InfoChannel® software, the Indiana based digital signage company knew it was in for an interesting artistic journey. Part of the $220 million expansion program under development at IMA included the vision for a dynamic visual greeting system for visitors and guests as they entered the new Glass Rotunda at the front of the Museum... Follow the link to read the full case study.

RoyalShow: Flexible Software Makes LED Billboards do Tricks

Every year the Royal Easter Show brings together everything that is Australian, from agriculture to entertainment, into one huge exhibition. To inform and direct almost 900,000 people over a two-week period, show organizers needed a flexible platform to maintain the messaging on their larger than life digital billboards and Scala’s InfoChannel software suite exceeded their expectations. Visitors came from all around the country to attend the event, dubbed the Great Australian Muster and hosted by the Royal Agriculture Society (RAS). Therefore despite the fairgrounds atmosphere, everything behind the scenes featured the latest technological innovations... Follow the link to read the full case study.

College Marie de France: Future TV Journalists at International College are Honing their Skills with Scala

At the end of 2006, College International Marie de France, an international French School located in Montreal, choose Scala to power their new high-definition internal television network, SCOOP TV. The challenge was to develop a communications solution that provided students and staff information about school news and events. The solution was quickly focused on developing an internal television network using digital signage... Follow the link to read the full case study.

DDS Success in Northern Sweden’s Largest Mall

LULEÅ, SWEDEN – Each year there is a slow but dramatic shift from several hours of daylight to darkness as one approaches the Arctic Circle. Here, more than anywhere else, the growing high-tech city of Luleå demands a bright, legible, and attention-grabbing display. And for all of flat panel plasmas’ typical benefits, six screens were not doing the job outdoors. Plus, the original display system was considered too simplistic and not reliable enough, which was not acceptable for the amount of time and money they had invested. Then came Scala to the rescue... Follow the link to read the full case study.

Ballantyne Village: Converts Former Lack-Luster Digital Signage System to Scala InfoChannel

Ballantyne Village & Theatre is Charlotte’s premier venue for one of the most technologically advanced, multi-purpose real estate developments in the United States; the ten acre site houses an impressive list of Charlotte’s most highend Shops and Restaurants. Currently, Ballantyne Village & Theatre is located in Charlotte’s fastest growing multi-million dollar real estate area and is expanding quickly to encompass business centers and corporate offices and will include more than 400 luxury condominiums, restaurants, retail shops, and a hotel at its completion... Follow the link to read the full case study.

ASVideo: Medical Congresses Employ Interactive Digital Posters to Deliver Dynamic Content to Medical Professionals

Medical societies around the world need a more effective solution to communicate medical techniques or specific case dynamics with other medical professionals. To meet this challenge, ASVideo, a Scala Certified Partner in Madrid, Spain, created digital posters designed to facilitate information transfer and encourage discussions with other medical professionals. ASVideo, with their vast knowledge of audio-visual systems for the medical and pharmaceutical industries, solved the dilemma by applying new technologies and its experience in digital signage. The solution to the problem was an interactive digital poster displayed on a 42” digital screen in portrait orientation... Follow the link to read the full case study.

Manchester Central: Digital Signage pathfinder Pixel Inspiration, adding Scala to its roster

Four years ago, the majority of digital signage networks were built to provide owners (retailers, site owners and network operators) with central control over all content, where regional and local variations such as product, service, price or promotion were managed and distributed from one operations center to preselected groups of sites on a broadcast frequency that followed promotional calendars or trading patterns... Follow the link to read the full case study.

Alior Bank - Just imagine a bank with no customers, where pulp is fiction and data is green

Alior’s early challenges were significant. As a new retail banking brand it had to develop a customer base from scratch. This meant building a clear set of principles and brand values that customers could identify with and relate to. They had to be credible enough for customers to consider moving their own savings and investments from existing retail banks they may already have long-term relationships with. So while on one hand the brand needed to exemplify professionalism, credibility, efficiency and security, it also needed to find ways to differentiate itself from its competitors. It chose to do so by promoting additional core values of technical literacy, environmental friendliness and modernity... Follow the link to read the full case study.

The Life Channel: Scala Software Facilitates Sophisticated and Flexible Digital Communications

The Life Channel is Europe’s largest community-based, digital out-of-home television network. It supports strong sustainable communities by delivering tailored programming via strategically placed TV screens designed to support community initiatives and promote community engagement. It does so through venues that reach out to viewers in education, healthcare, business and leisure environments. The Life Channel has become a key conduit for local, regional and central government agencies to deliver messages directly to the local population as they go about their daily lives... Follow the link to read the full case study.

CSCA 2011 Conference Agenda - Tuesday May 3

 

CSCA 2011 Conference Agenda - Wednesday May 4

 

Scala_newsletter_May.pdf