Digital Signage Whitepapers
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Scala Platform Options (Player Hardware)
Scala is now making it easier for more businesses to realize the benefits of digital signage without
breaking the bank. You can start small, see the success of your network and grow from there. Learn about the different player hardware options that Scala supports.
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How Scala Works
To take the mystery out of digital signage networks, this paper will address the question posed to Scala personnel almost every day - How Does Scala Work?
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Feeding the Digital Signage Monster
In a new whitepaper entitled "Feeding the Digital Signage Moster", Jeff Porter, Executive Vice President for Scala, explains the ins and outs of content creation for digital signage networks.
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Analysis of Successful Digital Signage Networks
In a world full of Tivos, where viewers get a fiendish pleasure out of zapping commercials at
every chance, it’s not the same old game for Madison Avenue anymore. These realities are forcing everyone to “think outside the house”. Fortunately, there is a way to reach your audience that is exploding today. It’s called Dynamic Digital Signage.
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Digital Signage in a Printed Sign Universe
This document defines the various sources and workflows of in-store Visual Merchandising (VM) materials in the modern retail store. The retail system framework can be relied upon to provide a common data infrastructure for each VM technique. It should therefore not be necessary to create a new system infrastructure or "business silo" purely for Digital Signage.
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Top 10 Rules for Digital Signage
As an aid to the new person looking to deploy a network of screens, allow me to share with you some of my experiences over the last 15 years in deploying such networks. Here's my top list of things to consider - by Jeff Porter.
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Terrestrial vs. Multicast Distribution
Imagine if you could communicate with those 1,000 remote sites by sending content just once. That's the beauty of IP Multicast. And that's the beauty of Scala's software family: the same software architecture scales from 10 players to 10,000 players seamlessly.
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Avoiding Image Burn-In
A widespread problem not unique to plasma screens is known as image burn-in. Indeed it can even happen in ordinary televisions or monitors, but the investment in PDPs is so much higher that it magnifies the risk of poor design for broadcast (cable television) or narrowcast (closed circuit) playback.
