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May 29, 2007 - Spotmedia Deploys Dynamic Digital Signage Network for Mobily's Visual Communication Need
Exton, PA (PRWEB) May 29, 2007 -- Scala Inc. the leading provider of end-to-end digital signage software, today announced Spotmedia (www.spotmedia.com), the largest digital signage network operator in the Middle East and a Scala Certified Partner, marked another milestone with the deployment of dynamic digital signage for Mobily, the new mobile service provider in the Kingdom of Saudi Arabia. Mobily, the official brand name of Etihad Etisalat, was looking for a solution that would serve as a visual communications tool for their customers and function as an alternative media system at the same time. With this in mind, Scala InfoChannel® visual communications software suite was chosen to drive the digital signage network for the major telecommunication company.
Corporately branded as the Mobily Channel, the digital signage network currently runs in 64 locations across Saudi Arabia. Computers power over 150 display screens via Scala Player software and Scala InfoChannel Network Manager in the respective venues. 42" and 71" Plasma screens and rear projection video walls positioned at the client service sections seamlessly broadcast visually arresting text, video and graphics providing clients and employees alike with information on Mobily's latest products, services and promotions. Mobily Channel is also integrated with the queuing system of the service centres and scheduling is incorporated to indicate the Muslims' prayer times as well as to display special announcements.
The Mobily Channel is developed and managed by Jeddah-based digital signage company, Spotmedia, who played an instrumental role in providing the complete solution from installation, deployment and content development to managing the channel.
Controlled centrally from a remote site and deployed via a private network, the Spotmedia Channel Management team updates digital signage, narrowcast tailor-made and branded content for Mobily consistently three to four times a week. Be Digital Sdn Bhn, in partnership with Click Grafix, creates customized and relevant content to the Mobily Channel. The content is sent to all the networked showrooms and runs in 28.6 minutes loops throughout the day.
According to a spokesperson from Spotmedia, "Scala InfoChannel was chosen as the tool-of-choice for Mobily in view of its proven record as the best content creation and management tool available in the market today."
Mobily benefits largely from Scala InfoChannel's powerful and easy to use scheduling capabilities (mainly used for the announcement of prayer times accordingly), as well as the flexibility of the solution that provides easy and real-time content changes without affecting the playback of other content. In addition to those benefits, Scala InfoChannel's ability to read external data is integrated with the queuing system, further enhancing Mobily's gain in benefiting from the solution.
The digital signage project for Mobily was undertaken by Spotmedia with the assistance of Click Grafix Sdn Bhd.
Spotmedia's satisfaction with this partnership is highlighted by Mr. Naief Eida Mubarek, IT Manager & Solutions Architect, in his comments, "Click Grafix provides us with the best support in integration and solution for digital signage to be used for our clients. With the constant support of Click Grafix as the authorized regional Scala Certified Partner, Spotmedia has not only become the first successful integrator of Scala in the Middle East, but by far, the biggest user too."
About Spotmedia
Based in Jeddah, Spotmedia is an innovative marketing based media company that provides creative solutions to reach consumers at the point of transaction with the objective of enhancing communications, inducing product trial and enhancing product/service awareness. Spotmedia provides full consultancy services from design to implementation to full management of any digital signage network. Its range of services include Digital Signage Development and Management Services, Media and Content Development Services.
About Click Grafix Sdn Bhd
Established in 1995, Click Grafix has firmly established itself in the South East Asia and Middle Eastern market and industry as a premiere provider and system integrator for digital video, animation and multimedia hardware, software, solutions and services. The company is the appointed regional distributor for NewTek Inc. and also holds the distributorship for Scala multimedia and visual communication products, as well as Realviz, Anark, e frontier, Bauhaus Software and Qarbon products in Malaysia. Currently, Click Grafix is represented in Singapore, Thailand, Philippines and India.
About Scala, Inc.
Scala, Inc., the world's largest provider of software for digital signage software used in retail, education, entertainment, government and other industries, is celebrating its 20th anniversary in 2007. The Company's cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Futuramedia, McDonalds, Warner Brothers, Shell, Esso, Ericsonn, The Life Channel and many more. Since InfoChannel is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from 1 screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA, with operati! ons in California, the UK, France, Norway, The Netherlands, China and Japan. More information is available at www.scala.com.
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