Scala Displays New InfoChannel Platform at Screen Expo Europe

Celebrating 20-years of Global Leadership in the Digital Signage Industry

Kerkrade, NL January 27, 2007-- Scala, Inc., (www.scala.com) the industry leader in end-to-end digital signage software will present its newly released InfoChannel® software platform at Screen Expo Europe, Earls Court, London - Stand B23. Scala will be teaming with Scala Certified Partner DigiSigns.co.uk (www.digisigns.co.uk) to present the most widely deployed Digital Signage software platform in the world. With over 30,000 licenses in use around the globe, Scala InfoChannel is recognized as the leading Digital Signage software platform in the industry.

Screen Expo Europe is the place to visit for the very latest hardware, software, content and services for out-of-home and in-store digital media networks, signage and kiosks.

Scala introduces the brand-new InfoChannel Content Manager which, together with other significant Authoring, Network Management and Playback enhancements ensures that this next generation of digital signage software offers unequaled new functionality that benefit both Digital Signage and Corporate Communications customers alike: streamlined interface/workflow; rapid template based content authoring; sophisticated content management including new channel planning/scheduling modules; new 3D-based rendering engine for improved visual quality and performance. Multiple independent output channels per remote Player PC dramatically reduces hardware costs at remote playback locations.

Of course, the traditional InfoChannel strengths that propelled Scala to its leading position in the industry are still there and better then ever: authoring option providing the fastest alternative for creation of high-quality Dynamic Content in the industry; support for both Interactive (kiosks, touch-screens, etc) and Passive displays; support for both Terrestrial & Satellite (e.g. multicast) IP-based networks; flexible integration with external databases (e.g. POS) and other external systems (e.g. legacy systems) using VBScript, JavaScript or Python; InfoChannel's real-time rendering at the "point of playback" ensures smaller file sizes, coupled with intelligent file transfers, dramatically reducing network bandwidth requirements. Scala InfoChannel drives thousands of systems ranging from one screen to many thousands, all with the same software platform and the same rich functionality, providing unequaled scalability and reliability.

"See how Scala InfoChannel extends the benefits and ROI of digital signage and corporate communications networks around the world," says Oscar Elizaga, Scala VP EMEA. "Visit Scala and DigiSigns at Screen Expo Europe in London, January 31 - February 1, 2007."

About DigiSigns.co.uk

DigiSigns.co.uk provide state-of-the-art systems to deliver eye-catching and informative dynamic digital signage for a vast range of businesses and organizations.

Dynamic digital signage transforms a static advertisement into a striking, entertaining presentation. As well as having more immediate impact than traditional static signs, dynamic signage can present more information, raising awareness of your products and services with a flair that surpasses conventional signage and is essential in today's visually-oriented culture.

DigiSigns.co.uk offers a range of dynamic signage solutions for all fields of business and commerce. Recent InfoChannel® projects by DigiSigns.co.uk included MultiChannel TV Broadcasting, Retail and Corporate Communications.

Scala, InfoChannel®, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

About Scala, Inc.

Scala, Inc., the world's leading provider of software for digital signage used in retail, education, entertainment, government and other industries, is celebrating its 20th anniversary in 2007. The Company's cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Futuramedia, McDonalds, Warner Brothers, Shell, Esso, Ericsson, The Life Channel and many more. Since Scala InfoChannel has field proven scalability, and is easy to manage, it is the platform of choice for many digital display networks ranging in size from 1 screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with offices in California, the UK, France, Norway, The Netherlands, China and Japan. More information is available at www.scala.com.

Press Contact:
Dick Trask
Director of Public Relations
Scala, Inc.
610-363-3350

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