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June 9, 2004 - Bank digital signage deployment exceeds 100 locations; Hundredth Rabobank has been installed by Rabo Viewpoint.
Since October 2001 this in-store communication medium experienced explosive growth.
VIEWPOINT
Dynamic Viewpoint(TM) is the in-store communication solution of Hulskamp Audiovisueel ( http://www.hulskampaudiovisueel.nl ). The solution offers a centralized system for sending and controlling information and content to multiple playback places. Dynamic Viewpoint will extend the possibilities of leaflets, posters and other printed communication tools. The target groups will be reached on an innovative, flexible and up-do-date manner.
THE UNDERLYING TECHNIQUE
Dynamic Viewpoint consists of a plasma, LCD or projection screen on which communications messages will be displayed. This is a total solution that makes it very easy to communicate with the target audience. A PC with the necessary software is installed on each location. Different types of content, thematic, local and time-critical, will be sent from the PC to one or more Plasma Screens. It is also possible to have different kind of displays, such as LCD, Projector or TV.
TAILOR MADE CONCEPT FOR THE RABOBANK
Rabobank started in October 2001 with their own Dynamic Viewpoint system, Rabo Viewpoint, a flexible and up-to-date communication tool for the entrance area of each bank. The system enables customer to see on the Plasma screen the latest information regarding local and nationwide offers, commercials, interest rates and other Rabobank related content. With Rabo Viewpoint the Rabobank is certain to have the same information regarding interest rates, special offers and commercial in all their banks. Also each bank can insert their own local content to communicate with the customer.
MORE INFORMATION
If you like to know more about the Dynamic Viewpoint Sytsem from Hulskamp, please contact Hulskamp or call Hylke Bouwman at +31-73-6811154
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