![Scala - Digital Signage Software [Logo]](/images/layout_main.gif)
June 22, 2007 - Scala Nordic AS Announces Strategic Partnership with Nuppenau
Exton, PA. (PRWEB) June 22, 2007 -- Scala, Inc., the worlds leading provider of digital signage software, announced today that Nuppenau, one of the leading suppliers of In-store TV in Denmark, has established a partnership with Scala Nordic AS, a wholly owned subsidiary of Scala, Inc. Through this partnership, Scala gains a significant market share in the Danish In-store marketplace.
The rapid growth of In-store TV/Digital Signage has resulted in software development that demands considerable resources to maintain market leadership. The melting of broadcast and narrowcast combined with new features and formats demands a constant and progressive software solution that meets the ever-increasing demands of the industry; a task that only the most dedicated software firms are able to carry out. After thorough research of all the software solutions available on the market, Nuppenau chose Scala InfoChannel®.
Nuppenau installed its first In-store TV network in 2003. Since then Nuppenau boasts a client base including: BILKA, HTH, OPTO, Tele Greenland, Sportmaster and Steen & Ström. Nuppenau offers a one-stop turnkey shopping solution including: content development, installation, ad production and upload, monitoring and maintenance.
"Scala has been searching the Danish market, considered to be one of the strongest growth markets in Europe, for strong partners that could deliver digital signage solutions to the Danish In-store marketplace. The partnership with Nuppenau provides Scala with a professional organization with the experience to successfully service the Danish In-store marketplace. We've gained a qualified partner for the continued deployment of Scala InfoChannel in the Danish market," says, Ole Blom, Scala Nordic Sales Director.
With more than 30,000 players sold worldwide and digital signage experience tracing back to 1987, Scala has established its market leadership position. With the introduction of InfoChannel 5 - the next generation of Digital Signage software - Scala is setting new standards for digital signage solutions in the In-store marketplace.
"The end-to-end solution of Scala InfoChannel exceeds our wishes and expectations when we consider our future business potential. Therefore, we are happy to offer our clients the very best," states CEO Michael Nuppenau,
The partnership includes both new installations as well as migration of existing solutions. It is expected that all Nuppenau Players will have the new software by the end of 2007.
About Scala, Inc.
Scala, Inc. is the world's largest provider of software for digital signage used in retail, education, entertainment, government and other industries. The Company's cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Best Buy, T-Mobile, Virgin MegaStore, Bloomberg, Burger King, and Warner Brothers. Since Scala InfoChannel is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, instore TV, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in1987, and is today headquartered near Philadelphia, PA with operations in California, the UK, France, Norway, The Netherlands, China and Japan. More information is available at www.scala.com.
About Nuppenau
Nuppenau installed its first In-store TV network in 2003. Since then Nuppenau boasts a client base including: BILKA, HTH, OPTO, Tele Greenland, Sportmaster and Steen & Ström. Nuppenau offers a one-stop turnkey shopping solution including: content development, installation, ad production and upload, monitoring and maintenance. Contact Nuppenau at +45 87 30 13 01 or +45 40 19 44 07. mn @ nuppenau.dk - www.nuppenau.dk
Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.
###
Press Contact:
Dick Trask
Director of Marketing
Scala, Inc.
610-363-3350
