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November 29, 2007 - Norsk Rikstoto Launches Ambitious and Innovative Digital Marketplace Channel
November 29, 2007, Exton, PA--Scala, Inc., the leading provider of end-to-end solutions for the digital signage market announced Norsk Rikstoto has implemented an ambitious and innovative Digital Marketplace Channel for Rikstoto's 1300 commission agents located throughout Norway.
Norsk Rikstoto, the foundation that administers racetrack betting in Norway, was searching for a more efficient and cost effective solution for delivering betting solutions to its customers.
Traditionally, Rikstoto printed a daily racing form, which provided information on racetrack odds, statistics on individual horses, and race day and location information. The printing costs and distribution logistics limited Rikstoto's ability to expand their marketplace.
The most significant issue was the timely delivery of betting information to the many outlets located around the country. The process relied on outlet managers to manually display the correct betting information at the right time and replacing it when new information became available. Delivering the correct betting information at the right time became the key issue to ensuring every customer was provided the same level of service.
Rikstoto, in conjunction with Scala Nordic, Sony PSE, ELO, LG and HP is implementing a Digital Marketplace Channel of 1300 kiosks for its commission agents located in 90 gas stations and more than 1000 small local stores throughout Norway. The ad-based channel was launched to market Rikstoto's betting solutions. The channel airs betting information and promotions for 25 races per day, brand advertisements and news with 80 betting pools, each having its unique betting information.
Each kiosk is composed of 4 screens; 1-32" screen, 1-19" screen display branded ads, promotions, and racetrack information; 2-19" touch screens provide an interactive betting solution for the betting public. The network is an IP infrastructure with content hosted by Rikstoto.
Rikstoto's decision to go ahead with the Digital Marketplace Channel in all of its 1300 commission agents was based on a successful pilot involving 13 agents. The implementation of all 1300 kiosks is scheduled for completion by March 2008.
Rikstoto benefits from the Digital Marketplace Channel in many ways: reduction in expenses associated with printing and distribution of their racing form; delivery of centrally-managed, real-time betting information for racing venues throughout Norway; use of technology to present a modern appearance to attract additional customers; and creation of a revenue stream from ad sales from brands willing to advertise on the Digital Marketplace Channel.
"It is important that the qualities of Scala's products are valued by our customers and we are happy that Norsk Rikstoto chose to link its betting systems with Scala's software solutions," says Truls Baklid, Vice President Scala Nordic.
"The move from a printed solution to a digital solution ensures our customers will have rich, correct and timely information wherever they are around the country," says Arnfinn Lindstad, Project Manager. "As a bonus our Digital Marketplace Channel provides a modern and very positive environmental benefit."
About Scala
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at www.scala.com.
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