June 4, 2007 - National Commercial Bank in Saudi Arabia Implements Scala InfoChannel Digital Signage Network

EXTON, PA. June 1, 2007- Scala, Inc., the world's leading provider of end-to-end digital signage software, today announced that The National Commercial Bank (NCB) in Saudi Arabia, in collaboration with Scala Certified Partner (SCP) United Yousef Naghi Co. Ltd, has successfully deployed 40 of its branches with Scala InfoChannel Digital Signage Software.

The National Commercial Bank was the first bank established in Saudi Arabia and is today the largest bank in Saudi Arabia with 300 branches throughout the Kingdom with additional branches in Bahrain, Lebanon and the UAE. Some of its branches are dedicated exclusively to Islamic Banking services.

NCB had two main objectives they wanted to accomplish: communicate more effectively to their employees and improve the corporate image of the bank.

The implementation of the digital signage system provided a platform for NCB to better communicate with its employees, educating them about the bank's products and services and enhancing the service they provide to their customers. As customer satisfaction increases the digital signage system provides branded messages aimed at providing uplift in sales by informing customers about the varied products and services the bank has to offer.

NCB's digital signage network is centrally managed from its corporate headquarters. Twenty plasma screens distributed around the corporate headquarters provide employees relevant corporate messaging and creates a corporate community within the corporation. Content is created, under the direction of the bank's management, by United Yousef Naghi Co. Ltd using text, graphics, still images, and animations. The 42-inch screen distributed throughout the bank's branches display content about bank services, special bank promotions, relevant news headlines and more.

"After the success of implementing this Dynamic System," says Rami Badran, General Manager of the PRO-AV & Multimedia Projects Division within United Yousef Naghi Co. Ltd, "the banks objective is to grow the network in all 300 NCB branches within 3 years time."

"Because Scala InfoChannel's support of the Arabic language, we have noticed a growing demand for Scala InfoChannel in the Middle East," says Alain Bodenstedt, Scala Regional Executive Eastern Europe, Middle East and India.

"Because of Scala's global business model, unique in the Digital Signage industry, Scala provides a state-of-the-art software platform that allows banking establishments around the globe to reach their customers with focused messages about banking products and services," says Gerard Bucas, President and CEO of Scala, Inc.

About Scala

Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail Signage TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner ! Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at www.scala.com.

About United Yousef Naghi

PRO-AV, is a subsidiary of United Yousef Naghi. Mohamed Abdulwahab Naghi founded the Yousef M. A. Naghi & Sons Group back in 1911. He started a small distribution business in Jeddah with particular attention to innovative marketing.

Today Mr. Naghi's four sons jointly manage the group. United Yousef Naghi has activities in the following major market sectors:

Automotive
Consumer Goods and Foodstuffs
Electronic and Electrical Goods
Operation and Maintenance
Services
Catering and Restaurant Operations
Retail Outlets
Perfumes, Cosmetics and Personal
Care products
Pharmaceuticals, Medical Technologies and Services
Transportation
Foodstuff Production and Packing
Insurance & Risk Management
Services

It's the policy of PRO-AV to achieve superior customer satisfaction by providing quality integration & high-end solutions that exceeds customer requirements in a consistent manner in order to build a partner relationship with customer as well as with supplier.

PRO-AV's mission statement is: "Supplying world's latest technology and highest quality products and integrated solutions with reasonable cost to our customers."

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Press Contact:
Dick Trask
Director of Public Relations
Scala, Inc.
610-363-3350

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