Scala, the world's leading provider of end-to-end solutions for the digital signage market has acquired Market Information Services of Canada, Inc. and Market Information Services of America.
Already recognized as the dominant player in the world in the Digital side of the out-of-home advertising market, Scala's acquisition and integration of MISC's Charting Pro product will strengthen Scala's position. Once integrated the new product line will provide a complete Advertising Campaign Management Solution that allows advertising campaigns to span digital, traditional, and mobile advertising all managed by a single system.
For more information about this acquisition check out the links below…