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November 23, 2005 - First Scala Digital Signage System in Malta’s Retail Sector
Cyberspace Solutions - Malta
Cyberspace Solutions, a Scala® Certified partner, launched the first dynamic network in the Maltese retail sector for Sparkle Image in Marsascala. Sparkle image is a specialized supermarket dealing in detergents, cleaning materials and toiletries. The supermarket has recently expanded and refurbished its premises, becoming one of the largest retail outlets of its kind in Malta.
The recently installed digital signage network at Sparkle Image, uses 42" plasma screens to display a range of dynamic in-store information. Information is transmitted to each plasma screen via the Scala® Infochannel network. The units are interconnected via an LAN, and are controlled remotely from the supermarket's offices.
The overall objective of the network is to inform in-store customers about special offers and loyalty schemes. The network promotes specific products with customers by providing timely, attractive adverts, close to the product shelving.
Broadcasts are composed of 15 or 30 second adverts and are typically 5-10 minutes long. Apart from commercial adverts, the network also provides informative content such as news and weather forecasts.
Sparkle Image creates and maintains all the content of the network. Such content can be easily updated as often as would be needed, from many times during the day to a few times a week.
The Sparkle Image Scala® Digital Signage Network is designed to significantly increase sales by providing customers the brand information necessary to make the right buying decisions at the point of sale.
About Scala, Inc.
Scala, Inc. (www.scala.com) pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, Pennsylvania, with operations in California, the UK, Norway, The Netherlands, China and Japan.
As flat panel and networking technologies catch up with Scala®'s vision, Scala finds itself with over a 15-year head start, helping it to win some of the largest digital signage engagements and most respectable partners in the industry. Companies that are implementing their digital signage equipment on the Scala InfoChannel® 3 platform include Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger King, Muvico, Warner Brothers Movie World, RaboBank, Nedbank, Santiago Airport, Dubai Airport. A network of over 250 Value Added Resellers across the globe provide Scala InfoChannel® solutions, and constitute the sales and support force that extends to every continent except Antarctica.
About Cyberspace Solutions Ltd
Cyberspace Solutions is a leading multimedia and ICT solutions developer and integrator, specializing in integrating the latest IT technologies to create complete and effective Multimedia solutions. The company has years of experience in web and CD authoring, branding and marketing consultancy. Cyberspace also handles complex IT systems for 75% of the private health sector in Malta. Our client base includes companies not only from Malta but also from the UK, Germany and Libya.
Cyberspace Solutions Ltd is a certified Scala® Value Added reseller for Malta and Libya. Our Digital Display Signage Systems use a variety of display media, including plasma screens and custom-designed and manufactured info kiosks, to create dynamic digital solutions.
Cyberspace Solutions Ltd has installed digital signage systems at the Malta International Airport, Saint James Hospital, Transforma Cosmetic Clinic, Sun City Cinema and the Trade Fair Grounds in Naxxar.
