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June 4, 2007 - Scala to Exhibit at The In-Store Show
London, United Kingdom - June 4th, 2007 - Scala, the world's leading provider of end-to-end digital signage software, today announced their sponsorship of the In-Store Show to be held at Earls Court in London, between June 12th and the 14th. Scala will be located at stand number G03.
The In-Store Show is the event for everyone involved in the in-store industry, helping brands and retailers achieve stand out and drive sales.
The In-Store Show is the UK's leading event for POP and POS. With POPAI as the founding partner and strategically supported by leading magazines such as In-Store, Marketing Week and Brand Strategy the show is uniquely positioned to attract thousands of marketing professionals looking for the latest products and services.
Scala will be highlighting its next generation digital signage software platform, InfoChannel 5. Scala continues to exceed customer expectations by providing leading-edge software solutions for both small and large digital signage projects around the world through its global network of over 350 partners. InfoChannel 5 further extends the benefits and ROI of digital signage and corporate communications networks.
During the conference program, Darren Turrell, Scala's Director of Sales, UK and Ireland, will present on the subject of "Digital Screen Media - Integral to Store Design." The presentation will focus on:
- Use of digital screen media both inside and outside the store
- Ensuring retail environments keep pace with changing technology and customer requirements
- Next moves forward in digital signage - Why the use of touch screen technology is an increasingly important aid to visual merchandising
- Customer interaction as a means to drive the business forward
"The In-Store Show is a unique opportunity to see the next generation of Scala InfoChannel, the most widely deployed digital signage software platform in the world," says Oscar Elizaga, Scala Vice President, EMEA. "The In-Store event showcases each and every aspect of the retail environment and, given the ever increasing relevance of digital for marketers, we at Scala are excited about taking a strong leadership role and showcasing our solutions for digital merchandising," he adds.
About Scala
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail Signage TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner ! Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at www.scala.com.
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Press Contact:
Dick Trask
Director of Public Relations
Scala, Inc.
610-363-3350
