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July 16, 2007 - IDS Menus Installs Scala InfoChannel at Salad Spinner Restaurants
Exton, PA (PRWEB) July 16, 2007 -- Scala, Inc. , the leading provider of end-to-end digital signage software, today announced that Scala Certified Partner, IDS Menus, a division of International Display Systems, Inc., has announced the successful installation of its digital menu board system for the grand opening of a Salad Spinners location in Chicago, Illinois. Salad Spinners is a quick-service food establishment, which provides their customers with plentiful selections of salads, sandwiches, soups and more. Salad Spinners operates four locations in the Chicago area. They also specialize in providing corporate catering local to Chicago.
IDS Menus was called upon by Salad Spinners Chief Executive Officer Rich Levy to excite his customer base and stimulate purchases with their new dynamic digital menu boards. Rich states, "Since we have installed digital menu boards from IDS menus, our food cost has decreased by 3%. The decrease is due to the digital menu boards superior capability of providing Salad Spinners many different avenues to market our more profitable items and de-emphasize the less profitable ones."
IDS Menus has installed its digital menu board systems in two Salad Spinner locations. Six LCD screens with synchronized programmable content provide lively, animated illustrations of how to prepare your salad. Periodically, an original large format mural inspired by the painter Grant Woods sweeps across all of the displays. This combination of multimedia imagery and original artwork was designed to provide Salad Spinners customers with a unique sensory experience.
Rick Kranz, Chief Executive Officer of IDS Menus, describes how IDS met the challenges that Salad Spinners presented to them. Rick states, "Salad Spinners approached IDS Menus with a high-end concept design for their new restaurant location. They had a vision of what they wanted to display on their digital menu boards and how that would reinforce Salad Spinners' branding initiatives. They approached IDS Menus to help realize their vision using the newest digital technology displayed on multiple screens. These screens would display custom graphics, murals and hi-definition video to entice their clients and create a welcome atmosphere."
IDS Menus has received certified partner status from Scala, Inc. Scala provides the award-winning InfoChannel suite of digital signage software, which IDS incorporates into their digital menu boards. Scala InfoChannel enables easy access for restaurants to modify digital content on the menu boards.
About IDS Menus
IDS Menus, a division of International Display Systems, Inc., is a full-service manufacturer of high-quality menu displays (digital, indoor, and outdoor) for the food service and related industries. Headquartered in conjunction with its design facility in Holbrook, NY, IDS' mission is "to produce the highest quality marketing displays for the world's food service industry." Since its inception in 1995, IDS Menus has established a robust client base around the world. Some clients of IDS include Aramark Corp., Barnes and Noble, National Amusements Theatres, Starbucks Coffee Co., TCBY and many more. For more information about IDS Menus, call 800-542-9779 or visit http://www.idsmenus.com.
About Scala, Inc.
Scala, Inc., the world's largest provider of software for digital signage used in retail, education, entertainment, government and other industries, is celebrating its 20th anniversary in 2007. The Company's cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Futuramedia, McDonalds, Warner Brothers, Shell, Esso, Ericsson, The Life Channel and many more. Since Scala InfoChannel has field proven scalability, and is easy to manage, it is the platform of choice for many digital display networks ranging in size from 1 screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with operations in California, the UK, France, Norway, The Netherlands, China and Japan. More information is available at http://www.scala.com.
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Press Contact: Andrea Waldin
Company Name: Scala, Inc.
Phone: (610) 363-3350
marketing@scala.com
Press Contact: Larry Drago
Company Name: IDS Menus
Phone: (800) 542-9779 ext. 237
larry@idsmenus.com
