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September 12, 2003 — IBM and Scala Announce Partnership on Dynamic Signage and Digital In-store Marketing Solutions
Proven Technology Links Content Creation and Content Distribution with IBM Software, IBM Hardware and IBM Global Services.
Stuttgart, Germany - 12 September 2003 -- IBM and Scala today announced their new Pan EMEA Partnership in Dynamic Signage/ Digital Dynamic Merchandising, which allows any organization, in any industry to quickly and efficiently deliver Digital and Dynamic Media including Mpeg-video to geographically dispersed audiences.
IBM and Scala, one of the World leaders in Dynamic Signage Software, have joined forces to offer Digital Dynamic Signage (DDS). The solution, as part of the IBM Digital Media Factory, is an integrated set of capabilities that includes content creation, content management and content delivery networks . Providing a reliable, scaleable performing IT structure, DDS is designed to provide technology that enables customers to create and manage content on a Dynamic Signage Network. This can all be carried out centrally, locally or globally.
The underlying technology has applications for any organization looking to distribute dynamic media. It is a very strong tool especially for Marketing Organisations. They are able to speed up with competitive advertising channels to their retail customers. DDS allows the retail industry to create significant competitive advantages through delivering the right message - right time - right place to the right customer demographic. New services that can be offered include corporate communications, corporate training, In-store Marketing and advertising sales.
DDS is designed to provide the following benefits to customers:
- Creates an affordable entry point to enable Dynamic Signage within an retail organisation and speeds time to broadcast new marketing ideas and campaigns
- Create/author multi-media content (incorporating your existing media assets where required)
- Schedule Playback of content (day parting, demographically targeted groups, any date/time, etc.)
- Distribute content to multiple locations nationwide or around the world
- Optimize bandwidth (store-and-forward architecture allows intelligent & scheduled transfers)
- 24/7/365 Control of Playback (including local insertion of real-time content at point of playback)
- Receive Status and proof-of-playback feedback from 1 to 1000's of connected displays
- Field-Proven Scalability (networks of one to thousands of displays can easily be created & managed)
- Control external devices at point of playback (e.g.: video switchers, switch on/off displays, etc.)
- Interact with corporate POS/ERP systems, online databases, etc (fully programmable platform)
About Scala
Scala provides software and services for large networks of advertising-based displays. Founded in 1987, Scala has enabled the cable TV industry to create localized channels inexpensively. Today, our reliable network architecture has grown to support satellite and terrestrial-based broadcast networks of "out of home" media. Scala software provides the ability to create, schedule, manage, distribute and dynamically play back individualized content to thousands of displays from a single
desktop. www.scala.com
About IBM
IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. Additional information on IBM strategy for the digital media marketplace can be found at www.ibm.com/industries/digitalmedia.
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More on Scala, Inc. and IBM (Opens new window)
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