Toyo Tires: Tread Toward Retail TV Network

In 2005, after being offered advertising space on an existing digital signage network, Toyo Tire Canada Inc. realized that operating its own digital signage network presented a powerful opportunity. Customer loyalty was a strong suit for the tire manufacture, but brand awareness proved to be its biggest stumbling block – especially with its small advertising budget. Digital signage offered a great way to reach potential Toyo Tire customers while they wait for mechanical service work to be completed on their vehicles at dealers. A retail TV network would inform and educate buyers about its tires’ features and benefits. And because it could lead to a sale right away, this type of marketing provided an added bonus to Toyo Tire dealers. Dealers could also use the network to inform customers about additional services they offered, including mechanical, and adding an entertainment component would improve the customers’ experience in the stores... Follow the link to read the full case study.

ToyoTires 11.16.09.pdf — PDF document, 580Kb