LG: Introduces New Mobile Phones through Interactive Digital Signage for Instant Customer Feedback

The objective for consumer electronics giant LG was clear when considering the most effective way of introducing their new mobile phone models in the Middle East. In addition LG wanted to collect instant audience data at the point of purchase (POP). Interactive Power Poles To reach these goals, LG decided on a comprehensive, interactive digital signage approach. They clearly set a new interactive standard in POP customer communication in cooperation with Specialized Software Services (SSS), a Scala Certified Partner. A total of 28 interactive power poles were installed at high-traffic spots within large malls in different countries in the Middle East: 11 in the United Arab Emirates (Dubai and Abu Dhabi), nine in Saudi Arabia and eight in Egypt. The poles have a unique design and state-of-the art interactive features to meet LG’s information challenge... Follow the link to read the full case study.

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